Thoughts:
“Your sales page shouldn’t beg for trust – it should prove it.”
“If they have to ask, ‘Is this a scam?’… you’ve already lost the sale.”
“Don’t just hype your product. Remove the fear of buying it.”
People don’t care how “amazing” your product is.
They care if they can trust you.
And if your page looks like a scammer’s cousin, even your own sister won’t buy from you.
A friend once asked me why his ads were working but his sales were not.
The numbers were solid. People were clicking.
But no one was buying.
I told him to read his sales page like a stranger.
After 3 seconds, he said:
“Omo, this page dey look like those people wey dey collect money and block person.”
I didn’t even laugh.
Because I’ve been there.
You spend all your time hyping the product…
But forget to remove fear from the buying process.
Fear of scam.
Fear of fake product.
Fear of wahala after payment.
In Nigeria, trust is not a bonus.
It’s the whole business.
Here’s the painful part:
Most people WANT to buy.
They’re already sold on the product.
They just need ONE reason to feel safe.
Your job is not just to convince.
Your job is to comfort.
If people don’t feel safe with you,
They won’t even bother verifying your claims.
We’re not just selling products.
How To Make Customers Stop Saying “I’ll Think About It”
STRATEGY 1: Make Your Guarantee Obvious (and Loud)
Imagine walking into a store.
The moment you enter, the owner shouts:
“Buy anything! If you don’t like it, come back and return it. No wahala!”
You’d feel safe, right?
That’s how your page should feel.
Don’t hide your refund or exchange policy.
Put it on the page like it’s part of your offer.
Say it like it’s a flex.
Because it IS.
Simple example:
“Try it for 7 days. If you don’t love it, we’ll give your money back or exchange it. No stress.”
People are not looking for perfect products.
They’re looking for sellers who are confident enough to stand by their offer.
But confidence without proof? That’s just empty talk. Let’s fix that…
STRATEGY 2: Use Loud, Local, Real Proof
Let me say it straight…
If you’re still using only written reviews like “Good product” or “Fast delivery”…
You’re playing yourself.
These customers don’t trust ANYTHING that looks typed.
What works?
✅ Voice notes.
✅ Screenshots from WhatsApp.
✅ Pictures of real people holding your product.
It’s not about being fancy.
It’s about being real.
We’ve seen too many “fake review” pages.
Nigerians know the game.
So show receipts. Literally.
And here’s the secret sauce:
Use voice notes from people who speak like your buyer.
It builds trust fast, because it sounds like them.
Now let’s talk about the one thing most people forget and it’s the biggest trust killer…
STRATEGY 3: Remove Friction BEFORE They Ask
Most Ecommerce owners make this mistake:
They wait for customers to ask
“Is it safe to buy?”
“What if I don’t like it?”
“How will I get my money back?”
If they have to ask, it’s already too late.
You need to answer their fears before they speak.
That’s how trust is built.
Make a list of every doubt they could possibly have.
And crush each one on your sales page.
Like this:
- “You’ll get a confirmation message after payment.”
- “We offer payment on delivery in Lagos and Abuja.”
- “If you get a damaged item, we’ll send another one immediately.”
This makes people feel like they’re not alone.
Like you’ve done this before.
Like you’ve got their back.
Don’t wait till they message you with fear.
Now, let’s talk about how to learn this system and plug it into your business… without guessing or struggling.
Inside Ecommerce Success Launchpad (ESL)…
We don’t just teach you how to sell products.
We show you how to build a brand people trust enough to buy from again and again.
We break down how to build instant trust using:
- Bulletproof risk reversal policies
- Real-life testimonials, voice notes, and WhatsApp screenshots
- Offer structures that remove fear
- Sales page templates that do the trust-building for you
You also get complete sales page frameworks, with real-life examples, swipe files, and walkthroughs showing exactly where and how to place social proof and risk reversal.
If you’re tired of hearing “I like the product but I’m not sure…”
Or “let me get back to you…”
Then you NEED to join Ecommerce Success Launchpad and fix your trust funnel.
Join the Ecommerce Success Launchpad and let’s make your customers feel safe enough to click “BUY” without blinking.
Because trust sells more than any ad ever will.
