Thoughts:
“Perfection looks nice on paper. Execution pays the bills.”
“Your fear of imperfection is killing opportunities faster than failure ever will.”
“Speed beats certainty. Feedback makes you smarter.”
You know the worst part about being a perfectionist?
Nobody claps for you in the beginning.
They just wait for you to fail… and when you do, they’ll say:
“I thought so.”
I used to be that guy – the one who had 10 Google Docs open, 14 YouTube videos bookmarked, and 9 product ideas “pending validation.”
You’d think I was running a tech startup with the kind of planning I was doing.
Meanwhile, people around me with HALF my information were already selling.
And I was still sketching logo ideas on paper.
One day I asked myself…
“When did I become the guy that talks more than he does?”
That question punched me in the chest.
Perfect will humble you.
Perfect will delay your money.
Perfect is just procrastination in a clean suit.
The truth is… action is ugly.
Execution is messy.
And growth? Growth is chaotic as hell.
But nothing happens until something moves.
Your bank account doesn’t care about your mood board.
You either sell or you don’t.
3 hard-earned lessons that changed my entire business.
1. Done Ugly Beats Perfect Pretty
We spend too much time polishing offers that haven’t made one naira.
Instead of launching a test product for ₦25K, we spend 4 weeks “branding” it.
Worse, we call that working.
Here’s the better path: Launch dirty. Learn fast.
I sold my first product without a website, logo, or even proper packaging.
Did people complain? Nope.
They wanted the solution. Not my web design skills.
Imagine selling web design without you owning a website.
People don’t pay for perfection.
They pay for results. And you can give results without waiting to look like a big brand.
You don’t need to buy a new pot before you learn to cook. Just enter the kitchen.
85% of successful small businesses started without a formal business plan. (Global Entrepreneurship Monitor)
You don’t need to over plan to start.
Now imagine how many people wasted years “trying to get ready.”
I’m not saying don’t prepare.
I’m saying don’t wait for preparation to become a prison.
But even when you decide to start, there’s still one trap that quietly kills your speed…
2. Consumption Without Execution Is Just Mental Bloating
Let me guess – you’ve watched more than 57 Ecommerce videos this month?
But how many products have you actually launched or scaled?
Information without motion = frustration.
Learning is not earning.
Watching videos is not implementation.
Education is a tool. Execution is the muscle. If you don’t lift, you won’t grow.
It’s like watching 100 YouTube workout videos, and still expecting 6-packs to appear.
90% of online learners never apply what they learn past day 7.
The people who win? They start messy. And course-correct on the move.
Yes, you should learn.
But only if it fuels your next action. Not if it makes you feel good for doing nothing.
Now let’s talk about the most underrated mindset in Ecommerce success…
3. Money Likes Movement
Money love speed.
You don’t need the “perfect” idea.
You need a testable one.
Every successful Ecommerce owner you admire? They started from confusion too.
They weren’t sure.
They weren’t ready.
They didn’t know if it would work.
They just started anyway.
Speed beats certainty in the real world.
Because feedback makes you smarter than overthinking ever will.
Imagine trying to learn how to swim from a book. At some point, you have to enter the water.
The faster you launch and iterate, the faster you find what works.
The average product fails 3 times before a winner emerges.
Don’t confuse motion with progress.
Random movement is not the goal. But zero movement is a sure failure.
So now you’re probably wondering – how do I start fast and smart without wasting months doing trial and error?
Let me break it down.
Inside Ecommerce Success Launchpad, we don’t give you fluffy motivation and dump random videos on you.
We give you tools that FORCE you to execute fast.
ESL is not for overthinkers who want to chill.
It’s for doers.
People ready to stop planning, and start selling.
You don’t need to be sure.
You just need to start.
Let’s go.
Join Ecommerce Success Launchpad now and let’s help you execute faster than you ever have.
