Thoughts:
“People don’t hate spending – they just want to feel smart when they do.”
“Every product you sell alone is a profit you left on the table.”
“You’re not annoying when you upsell right – you’re helping.”
Most Ecommerce owners are so obsessed with getting more customers…
They forget the easiest money is sitting right in front of them.
You’re begging strangers online to buy…
Instead of simply convincing the person already inside your shop to buy one more thing.
You need better systems.
I used to think upselling was “too salesy”. I didn’t want to feel like I was forcing anything.
Until I watched one of my sales reps close a woman who only wanted one ₦25k waist trainer…
And left with ₦85k worth of product – all because of what he said after she said “I’ll buy one.”
No discount. No pressure. Just the right words at the right time.
That day changed how I saw the game.
And when we tested it across the board, it worked.
Like magic.
The first “yes” is the hardest.
After that, your only job is to make the next “yes” feel like a smart decision.
A smart upsell feels like you’re doing the customer a favor.
Because you are.
If you structure the upsell as more value and not more cost, they’ll buy more without thinking twice.
Every single order is a chance to increase profit without spending extra on ads.
You just need to know what to say.
3 smart ways we boost upsells & AOV daily
1. Script Like A Pro – Not Guesswork
Most Ecommerce owners upsell like they’re begging for suya on credit.
“Ma, will you add this one too?”
Of course she’ll say no.
That’s not an upsell – that’s begging.
The real move is scripting. Word for word. Until you understand it.
You don’t freestyle money. You plan for it.
We started using upsell scripts that offer logic, savings, and taste.
E.g. “You actually save ₦5k if you get two and most customers buy more than one since it sells out fast…”
It flipped the conversation from “Do you want?” to “You’re smart if you do.”
People buy more when it feels like a smart deal, not a desperate pitch.
Use scripts that position the upsell as a value play.
- “Save ₦X when you buy two.”
- “Get free delivery if you add this.”
- “Most customers add this for better results.”
Don’t confuse upsell with forcing.
If it doesn’t match the product or feels random, it will backfire.
2. Make the Combo Too Sweet to Say No
We had this wristwatch. Sold like mad.
But people bought only one.
Then one day, I added a matching bracelet in the photo.
Didn’t even change the ad.
Sales doubled.
Because suddenly… it became a “gift set.”
Not just a watch.
This is the magic of bundling.
It makes the offer feel bigger without costing too much more.
People don’t always want “more of the same” sometimes – they want the complete experience.
Pair your product with something that completes the feeling.
- A necklace with a dress.
- A cleaning kit with shoes.
- A soap dish with skincare.
Bundle it in a way that feels intentional – not random. And always test price resistance.
3. Multiply Fast with Tiered Offers
Let me be real with you.
If your product price is ₦20k…
And you’re not making at least ₦35k per order…
You’re bleeding silently.
We fixed this by offering 3 purchase options on the landing page:
- 1 for ₦20k
- 2 for ₦35k + free delivery
- 3 for ₦50k + free delivery + bonus gift
Guess which one sells the most?
Option 3.
Every. Single. Time.
Nigerians love upgrades… if you build in the bragging rights.
Present a tiered offer where the highest option feels like the best deal. Make it hard to say no.
You must structure it right.
The higher option needs to feel like you’re giving more, not just charging more.
Now… let me tell you how to actually implement these upsell tricks fast – even if you’re just starting out…
Because if you’re reading this and thinking “This makes sense – but how do I actually set it up?”…
That’s what I created Ecommerce Success Launchpad for.
Inside Ecommerce Success Launchpad, I’ll show you the exact upsell systems we use to increase profit per customer – even for cheap products.
Stop stressing over small profits.
Start stacking each order like a smart marketer.
We’ve done the hard part.
The templates. The systems. The scripts.
You just need to plug in and sell smarter.
Join Ecommerce Success Launchpad now.
More orders are not the answer.
More profit per order is.
Let’s fix it now.
