Thoughts:
“Ads bring attention. Follow-up brings cash.”
“Great products don’t sell themselves. Persistent people do.”
“It’s not rejection until they say no five times. Follow up.”
Most people think the ad is the hard part of ecommerce.
But it’s not the ad that makes you money.
It’s the follow-up.
And most people SUCK at it.
I once ran ads that brought in 63 orders in one day.
I thought I was a genius.
By the end of the week… only 17 delivered.
My rider kept blaming “customer no pick.”
I was shouting “Nigeria is hard.”
But truth is… it wasn’t them.
It was me.
I wasn’t following up properly.
I was spending money, getting leads… and then leaving the ball on the penalty spot.
And wondering why I wasn’t scoring.
And it’s not just me.
This is most E-commerce owners in Nigeria.
You run ₦100k ads, get 25 people to fill form…
Then call them once…
Maybe send one WhatsApp message. No response?
You say “them no serious.”
But guess what?
Just not from you.
Because somebody else followed up and closed them.
The follow-up is not “extra.” It’s the main thing.
In E-commerce, your money isn’t made when they fill the order form or placed an order.
It’s made when they PAY.
And the only way they pay… is if you follow up like your rent depends on it.
(Which, for most of us… it does.)
This is the mindset shift:
Your ads attract attention. But your follow-up creates cash.
And that’s why your sales staff should be warriors, not waiters.
Call. Text. Re-call. Re-text.
Till you get a clear yes or a solid no.
One touchpoint is never enough.
Most sales are made on the 3rd to 5th contact.
Some customers are just waiting for you to care enough to remind them.
Here’s what I’ve learned (the hard way):
- Follow-up 5x minimum.
One call is not follow-up.
That’s laziness.
You need 3–5 contact points.
Mix calls, WhatsApp, and SMS.
Every single lead must be chased like gold.
Assign team members to follow up till it closes or dies officially.
- Set up a Follow-up Tracker.
Don’t rely on memory or whatsapp group.
Use Google Sheets or any CRM.
Log every touchpoint.
Know who replied, who ghosted, who needs chasing.
Running ads without follow-up is like planting seeds and never watering them…
Then blaming the sun for no harvest.
And the numbers don’t lie:
If you follow up 5 times instead of once, you can close 2–4x more orders… using the same ad spend.
That’s how you turn ₦100k into ₦400k.
Not by “trying another product.”
But by doing the boring stuff… better than anyone else.
I wish someone told me this when I started.
I used to think the secret was in running better ads.
Or picking hotter products.
Until I realized I was leaking money like a busted sachet water.
The truth? Most people don’t need more leads.
They just need to close the ones they already have.
And inside E-commerce Success Launchpad…
We’ve already built the systems, scripts, trackers, and exact follow-up templates that help you do it.
No guesswork.
Inside the Selling & Delivery module of E-commerce Success Launchpad
We show you how to build a follow-up system that actually works in Nigeria.
You’ll get our 5X Follow-up Tracker (used by stores doing 100+ orders per day)
Our done-for-you follow up message & scripts that get replies fast
Call scripts for staff who don’t know what to say
Even a full Follow-up SOP you can hand to your staff today and say “use this.”
This isn’t just theory.
This is how real E-commerce stores in Nigeria increase delivery rate & sales… without touching their ads.
Because the real money? It’s in the follow-up.
And when you join E-commerce Success Launchpad, you get all of that.
Plus every other system you need to finally grow a profitable E-commerce business in Nigeria.
So if you’re tired of spending money and not seeing it return?
Join E-commerce Success Launchpad today
Let’s fix the leaks. And collect your money faster.
