Thoughts:
“The money is not in what you sell. It’s in how you sell it.”
“Your competitors are not beating you with better products — just better packaging of the offer.”
“Smart e-commerce owners don’t chase more customers. They squeeze more profit from each one.”
They say money comes in levels.
So why are you still stuck on level one?
Let me tell you what most e-commerce sellers are doing wrong…
They find a product that’s “hot”
Maybe it’s unique, maybe it’s trending, maybe they saw someone doing numbers with it on TikTok.
They import it.
They slap a ₦18,000 price tag on it.
Then they start running ads, praying to collect 20 orders a day.
And they think that’s business.
The craziest thing is… IT WORKS.
Yes. You’ll get sales and make money doing that.
But that’s just Level 1.
It’s not a real business – it’s vibes and inshallah.
Now here’s what most of them don’t realize:
Level 1
This is when you’re selling just a unique product
It’s new, it looks different, people want it. That’s why you get sales easily.
But the moment more people start selling it too?
That product becomes loud. Ordinary.
Now you have to work harder for the same sale.
That’s where Level 2 comes in.
Level 2
This is where structure lives.
Where profit doesn’t hide.
It’s where you stop saying “buy this product” and start saying “buy this offer.”
It’s where you add a free bonus.
You create scarcity.
You tell a story around the pain your product solves.
You make them feel like if they don’t buy now… their life will continue to be miserable.
You switch from just selling item to selling impact.
And charging more for it, so that you make more profit.
Level 3?
That’s where rich people play.
That’s where you start thinking like a restaurant.
You’re not just selling a plate of rice…
You’re giving them the “Family Pack with Fried Plantain, Pepsi, and Bonus Chicken.”
That’s how bundles work.
You increase perceived value without increasing cost too much.
So someone that would’ve bought only 1 unit for ₦18k… now buys 3 for ₦40k because they think they’re getting more “value.”
That’s how you beat ad cost.
That’s how you become dangerous in this game.
Here’s what I’ve learned (after wasting too much money on the wrong “levels”):
You can’t scale a Level 1 product with a Level 0 brain.
The offer is more powerful than the product. (I’ve seen ugly products sell like crazy because the offer slapped.)
Bundles, bonuses, and urgency are not just “nice to have”… they are weapons.
If you want a clear mental picture…
Level 1 is like using okada to travel from Lagos to Abuja. You’ll move. But it’ll be hard.
Level 2 is Danfo. More structure.
Level 3 is Business Class flight. You get there fast. And in peace.
Most of you are stuck in okada… with airport money in your account.
If you’re reading this and thinking, “Damn… I’ve been doing this thing all wrong.”
Good. That means you’re waking up.
Now it’s time to move like someone who wants to win FAST.
And that’s exactly why I created E-commerce Success Launchpad (ESL).
Inside ESL, I break down exactly how to structure a high-converting e-commerce offer — even if your product is not new.
We give you:
A list of proven hot products niches (so you don’t waste time guessing)
Our Product Offer Profits Template to build bundles and bonuses
A full lesson on the “Bundle Strategy” that explains how to increase your AOV and profit per customer
Our Ad + WhatsApp Offer Scripts to present your product in a way that makes it feel 10x more valuable than the price
…plus more templates, bonuses, and a full training called “Offer & Profit Strategy System” that helps you win the sale without lowering price.
No more selling “just product.”
We teach you how to sell an experience.
An irresistible reason to buy now.
So if you’re tired of feeling stuck… tired of getting one-one orders… tired of seeing others scale while you’re begging for a few daily sales…
Then let’s fix that.
Join E-commerce Success Launchpad and get access to the real secrets that helped our members build offers that pull in 50–200 orders a day.
We’ve done the work. Just plug in and move.
Join E-commerce Success Launchpad now
