Thoughts:
“You don’t scale by getting orders. You scale by collecting money fast.”
“You don’t grow by selling plenty. You grow by reinvesting quickly.”
“Your growth is trapped in your delivery timeline. Break the cycle. Deliver faster.”
You want to scale, but your delivery speed is dragging you down like NEPA light during raining season.
Let’s be real.
I once spent ₦100k on ads, made decent sales…
And still had to wait 4 days before I even saw the first alert.
You know why?
Because I had orders in Ogun, Abuja, and some village I had to Google to find on the map.
Meanwhile, the 4 orders I got from Lagos? I delivered the SAME day.
That money hit my account the next morning.
Clean. Fast. Ready to reinvest. While the other ones?
I was still calling the delivery guy to “check status.”
That was the day it clicked.
The speed of delivery is not just logistics – it’s your business accelerator or your handbrake.
Let me flip your mindset a bit.
When you run ads and get 20 orders, you don’t make money by getting orders.
You make money by collecting cash fast enough to reinvest.
It’s not a sales problem.
It’s a cash flow trap.
Your speed of delivery = your speed of money = your speed of growth.
This is why some brands blow, and others get stuck in the “I made sales, but I’m broke” loop.
You’re not broke. You’re just too slow to collect.
Here’s what I started doing
I focused ads on states I could deliver FAST.
I stopped chasing vanity metrics like “orders from 20 states.” That thing will trap your money.
Instead, I started asking: Where can I collect my cash back in 48 hours max?
Answer? Lagos, Ibadan, Port Harcourt.
Anywhere else was too slow to give me my money back quickly.
So I paused campaigns targeting far places like Jos, Calabar, and Sokoto.
Not because they don’t deserve nice things – but because my business wasn’t a charity.
If I spend ₦100k on ads, I need that money back FAST so I can reinvest.
Not wait 5 days for someone in Jos to maybe pick up their phone.
Example:
A friend was bragging about getting45 orders in Enugu.
But 7 days later, only 2 were delivered and he still hadn’t collected a single naira.
Meanwhile, my 14 orders in Lagos had already dropped alert, and I used the cash to fund my next set of ads by Day 3.
That’s the difference.
I moved inventory closer to where the customers are.
If you want to grow in Lagos, keep stock in Lagos.
Don’t be forming “nationwide business” and shipping from Kaduna like you’re DHL.
People in Lagos don’t want to wait.
They’re used to Jumia Prime and 24hr dispatch.
If you tell them 3–5 days, they’ll cancel or forget.
So I got smart.
I looked at where my orders were coming from and I kept inventory nearby.
No more central warehouse that takes forever to dispatch.
Using self delivering agents will always be a game changer.
I built a system to reorder stock the moment money entered.
Before, I used to wait until stock was almost finished.
Or until “I felt like buying.”
That delay used to kill momentum.
Now? The moment I get alerts from 10 – 15 orders and the profit clears
I reinvest instantly.
I don’t wait till I’m out of breath to go refill oxygen.
It’s a system:
Ad spend > Sales > Money enters > Reorder > Repeat
Like a well-oiled machine.
If I don’t reload, I break the flow and I delay growth.
It’s like cooking rice & stew with one gas burner.
You can’t be waiting till it finishes before you start looking for another one.
You need the next burner working while the current one is ending or working.
That’s how you cook fast without stress.
This one shift changed my cashflow forever.
I stopped waiting for alerts.
I started chasing momentum.
And the more I delivered fast, the more I reinvested fast.
And the more I reinvested fast… the more I scaled.
Nobody tells you this part.
They just scream “run ads.”
But ads are NOT your real unlock.
Speed is.
And this is exactly why we baked this into E-commerce Success Launchpad.
Inside the delivery systems module of ESL, I’ll show you:
How to structure your ads around delivery zones that pay fast
How to use our Done-For-You delivery sheet to manage and assign riders without stress
How to cut your delivery wait time from 4 days to 24hrs with our logistics sourcing systems & templates
How to build local cashflow loops that let you fund your ads without borrowing a dime
If you’re tired of selling plenty but seeing nothing in your bank account, then this is what you need to fix.
Join E-commerce Success Launchpad and move from waiting to winning.
Go inside. Fix the system. Reinvest faster. Grow daily.
Let’s f*cking go.
