Thoughts:
“The smartest sellers don’t chase strangers. They sell again to believers.”
“Money loves momentum. Retention is how you keep it rolling.”
“Your WhatsApp list is a goldmine. Stop digging new holes – start mining what’s already there.”
Most ecommerce owners treat customers like one-night stands.
You collect the money. You ignore the customer. You disappear like politicians after winning elections.
Then when you need money again, you go back to your ads dashboard…
Spend ₦50k to beg strangers for attention…
Instead of making a simple phone call to someone who has already paid you before.
Let me tell you a very expensive truth…
Your next sale is already sitting in your WhatsApp.
When I started, I didn’t understand this.
I thought the game was “run ad, get customer, run next ad!”
I didn’t have any system for retention.
No feedback follow-up.
No “thank you” message.
No after-sales reminder. Zero.
I was so focused on “new customer” that I forgot “repeat.”
But the people who already trust you… already paid you… they are your cheapest money.
That one change alone – adding customer retention systems…
Gave me more peace and profit than any viral product.
Selling is expensive. Retention is cheap.
It’s like dating. First date takes energy.
But keeping the person? That’s where the real commitment (and reward) is.
Customers are the same.
If they had a good experience, they’ll come back – if you stay in touch.
And no, it doesn’t have to be complicated. Most times, it’s just consistency.
That one person who bought your waist trainer last week?
She’s a potential buyer for your weight loss drink next month.
Here’s how to actually do it (and do it well):
Follow up post-sale.
Most sellers behave like one-night stands.
Once the customer pays, they disappear. No “thank you,” no “how’s the product?” Nothing.
That’s bad business.
Send a simple “How’s it going?” message 3–5 days after delivery.
Not to sell. Just to check in.
Ask if they’ve started using it.
Ask if they’re seeing results.
Then after a week, send a usage tip, or even a short story about another customer who used it and saw results.
That’s how you build a relationship.
Because people don’t buy from brands. They buy from people who feel present.
Broadcast new offers.
You already have their WhatsApp.
So why are you still chasing strangers on ads while ignoring someone that already trusted you once?
Use story & broadcasts to send them new product, bundles, or even special offers.
New scent? New flavor? New size? Let them know first.
(And don’t start with “Hi dear” – talk like a real person.)
Segment by behavior.
Not all customers are equal.
Some are buyers. Some are ghost followers. Some placed an order but never bought.
So treat them differently.
Use WhatsApp labels like “(Product name) – Customers,” “(Product name) – Leads”…
That way, you don’t send a special discount offer to someone who’s already paid in full (cringe).
You get to personalize your sales, your reminders, and your referral campaigns.
Trust me, this one move alone will 3x your conversions.
It’s lazy marketers that keep shouting into empty rooms.
Ask for reviews or UGC.
Most of you are sitting on gold and acting like it’s sand.
If someone got results from your product, ask them to say it.
Let them do voice notes. Send selfies. Write a line or two.
Post it on your WhatsApp status, on IG. Your website. Your landing page.
That’s how you build trust without shouting.
One real human talking about your product is worth more than 10 pretty Canva flyers.
And if they’re happy to share?
Reward them. Discount. Gift. Thank you call. Keep the love going.
Send special offers just for past buyers.
Don’t wait for Black Friday. Treat your customers like VIPs all year.
Send “Thank You” coupons just because.
Send “₦1,000 off for you only” messages.
Send “Early access for our best customers.”
That tiny gesture will make them feel seen.
And people who feel seen will keep buying from you – because in this economy, most people just want to be appreciated.
Here’s a stat that should slap you:
In our community, the students who implemented the full Customer Retention Flow from Ecommerce Success Launchpad…
…saw a 28% to 45% increase in repeat sales… in under 30 days.
Not because they ran new ads.
But because they followed up better. Messaged smarter.
Build loyalty like humans, not robots.
Here’s what most people don’t realise…
Your business is NOT built on how many people see your ad.
It’s built on how many people remember your service.
Retention is the money you’re ignoring. Every first-time buyer is a test. Every second-time buyer is a business.
This is why inside Ecommerce Success Launchpad, we give you the exact tools and scripts to fix this.
You’ll learn the Customer Experience Secrets that make people come back.
You’ll install our Pre-written WhatsApp Retention Broadcasts, DM Follow-up Templates, and Repeat Buyer Promo Scripts.
Plus, we show you how to set up automated retention flows using WhatsApp, email, and SMS – without needing fancy tech or big budgets.
If you’re tired of starting from scratch every month… if you want your past orders to start compounding into long-term income…
Then join Ecommerce Success Launchpad today.
You’ll stop begging new strangers – and start building a brand people buy from over and over again.
Click here to join now. Let’s make your customers stick. Let’s make your income stable.
