Thoughts:
“One product. Ten angles. A hundred chances to make it work.”
“If one ad fails, try again. But say it differently.”
“Stop thinking like a seller. Start thinking like your buyer.”
If you’re always struggling with what to post… what ad angle to run… or what video to shoot for your ad…
It’s not because you’re not creative.
It’s because you’re thinking like a business owner, not a marketer.
When I started, I believed one product = one ad.
So I would sit for hours trying to write the “perfect” caption or film the “perfect” ad video.
And when it didn’t work?
I’d feel like the product was bad.
But the problem wasn’t the product.
It was me—trying to convince 10 different types of people with just one message.
Until I learned this:
One product can have 5, 10, even 50 different angles.
All you need is one strong customer avatar, and from that, you can create multiple hooks that each speak to a specific pain, desire, or belief.
Think of your product like rice.
Now imagine trying to sell it to a picky eater, a diabetic, a gym bro, and a broke student.
Same rice, but different “selling points.”
For the broke student? “Feeds you fast. Fills your belly. Cheap.”
For the gym guy? “Carb-load after workouts. Clean fuel.”
For the diabetic? “Swap it for ofada or portion it right.”
For the picky eater? “Goes with stew, sauce, or just egg.”
It’s the same rice.
But the way you talk about it makes all the difference.
That’s what angles are.
And that’s the secret behind E-commerce creatives that don’t burn out fast.
3 STRATEGIES I USE TO NEVER RUN OUT OF CREATIVE IDEAS
Write for ONE Avatar at a Time
Here’s where most people get stuck:
They try to sell one product to everybody in one creative.
That’s why their ad sounds like a confused sermon.
You’re trying to talk to the broke student, the new mum, the gym freak, the skincare freak, and the bored rich babe—all at the same time.
It doesn’t work.
You need to pick one person.
One pain.
One belief.
Think of it like this: You’re gossiping about your ideal customer to your friend.
What’s her name?
What’s her vibe?
What’s frustrating her right now?
What’s she tired of hearing?
What’s her dream life looking like?
Paint that picture so clearly that you can feel her blood pressure when she sees your ad.
Then write directly to her, not the world.
You go deeper, not wider.
And deeper is where money hides.
Generate Multiple Angles from One Pain Point
Let’s break this down.
Say your product is for stretch marks.
Don’t just write one boring ad like:
“This cream helps fade stretch marks fast.”
Nah. You’ve got a buffet of options.
Think like a movie producer.
Here are a few examples:
Shame Angle: “You’ve worn long sleeves for 2 years straight because of this one thing.”
Rant Angle: “Nobody talks about how depressing it feels when your stretch marks start looking like roadmaps.”
Logic Angle: “Why your stretch mark hasn’t faded—even with all those expensive creams.”
Time-Based Angle: “How to see visible changes before your next period.”
Testimonial Angle: “She was scared it wouldn’t work… until day 7.”
See what I did there?
Same pain.
Multiple messages.
Each one hits different people.
You need more ways to say what your product already does.
Use AI to Multiply It
Now this is where the real cheat code kicks in.
Let’s say you’ve written one solid angle.
Maybe it’s:
“You’ve worn long sleeves for 2 years straight because of this one thing.”
Don’t stop there.
Copy it into ChatGPT or any AI tool and ask:
“Give me 5 other angles that sound emotional but use a different hook”
“Write 3 captions from this”
“Give me a WhatsApp story based on this”
“Turn this into a testimonial”
“What kind of image or video should I pair this with?”
Boom.
Now you’ve got:
A full post
A caption
A video ad concept
A DM reply you can use for comments
You turned 1 idea into 7 creative assets in 10 minutes.
That’s the real flex.
The best creators don’t work harder.
They just remix smarter.
Now imagine if you had a proven system that helped you generate these angles faster…
Plus templates, AI tools, examples from actual winning ads…
And step-by-step lessons that show you how to think like a marketer—not just copy what’s trending.
That’s exactly what we built inside E-commerce Success Launchpad.
Inside E-commerce Success Launchpad, you’ll learn how to:
Build strong customer avatars using our E-commerce Millionaires Avatars Template
Generate 10+ ad ideas from one product using the Winning Ad Angles Blueprint
Create captions, hooks, and WhatsApp sales scripts using our AI-Powered Content Generators
Study real examples from High-Converting Facebook Ads and Top Performing Organic Posts
Use the Content Creation System to map out a full week of creatives in 30 minutes
You’ll stop guessing what works.
You’ll stop asking “What should I post?”
You’ll have a system that helps you pump out creative ideas on demand—without starting from scratch every single week.
Join E-commerce Success Launchpad now
