Thoughts:
“A guarantee isn’t a refund risk — it’s a trust magnet.”
“You don’t lose sales from refunds. You lose sales from fear of refunds.”
“Standing behind your product boldly tells customers, ‘This thing works — and I’ll prove it.”
Most customers won’t ask for a refund…
But your fear of refund requests is what’s silently killing your sales.
Let’s be real for a second…
That “What if they ask for a refund?” fear?
That thing is holding you hostage like a thief in the night.
But here’s the inconvenient truth: Most Nigerians don’t even return stuff.
Those who do will make it obvious immediately they collect the product.
But there are so few.
Some of them will hold a faulty product, insult you in private… and still not ask for a refund.
Some won’t even open the package until 4 months later.
Yet here you are — hiding your product behind weak copy and no bold guarantee.
No offer stack.
No risk reversal.
No backup.
No backbone.
If you want to play big boy ecom, you must stand boldly behind your offer.
The time I tested a “bold guarantee”… and I thought I was mad.
I once ran a product with this headline:
“Use it for 30 days. If it doesn’t work, we’ll replace it. No wahala.”
I was scared.
I was SURE I’d be handing out refunds like gala in Lagos traffic.
But guess what happened?
📈 Sales jumped by 48%.
🧾 Only 2 people ever asked for a refund (and I still used that to get content and improve my offer).
Only 1 collected the refund and for the other one, e exchanged the product.
People didn’t want the guarantee…
They just wanted to know it was there.
That someone would be accountable if anything went wrong.
In their mind, if you’re bold enough to make a guarantee — the product must be legit.
Let me break it down for you.
Let’s say you sell a ₦15,000 product.
You offer a 30-day “Use it or return it” guarantee.
Your sales go from 10 orders a day to 17 because you removed the risk.
That’s ₦105k extra per day.
Even if 1 or 2 customers ask for a refund per week…
The volume covers it.
The credibility builds trust.
The guarantee closes fence-sitters.
It’s like buying jollof from someone who says:
“If it’s not sweet, don’t pay.”
You’re already halfway convinced it’s going to bang.
Here’s how you test this bold, risk-free strategy like a pro:
Add a clear, specific guarantee to your product page (30 days, 7 days — whatever fits your product lifecycle).
Say it loud in your ad. Hook them with “Try it. No risk.”
Back it up with a WhatsApp script that confirms the guarantee after they show interest.
Track refund requests (you’ll be shocked how few people actually ask).
Use positive results as content: “See how 1,200+ customers tried it, and 98.7% kept it.”
Now, I know this sounds simple, but confidence comes from results.
And that’s where Ecommerce Success Launchpad (ESL) comes in.
Inside ESL, we’ll show you how to craft and cash out with guarantees — the right way “Risk Reversal Scripts & Templates” — Done-for-you words that remove fear and build trust fast.
“WhatsApp Closing Scripts” — Know exactly what to say when a customer says “but what if it doesn’t work?”
“Refund Process SOPs” — So even IF someone ever wants one, your system handles it smoothly without stress.
“Offer Confidence Mindset Coaching” — So you don’t just copy paste tactics… you actually believe your product is worth backing.
Your product might be fire.
But without a guarantee, customers can’t feel the heat.
Be bold.
Back your product.
Watch trust and orders explode.
Join Ecommerce Success Launchpad and learn how to build an offer so strong… refund requests feel like rounding error.
