Thoughts:
“The most dangerous thing in business isn’t failure. It’s being forgotten.”
“You don’t need perfect ideas. You need consistent content.”
“Your audience is scrolling. If your brand isn’t showing, your sales aren’t growing.”
You’re not stuck because your product is bad.
You’re not stuck because your audience is broke.
You’re not getting sales because nobody remembers you.
You post one time in 1 week.
You reuse the same boring ad creative 19 times.
You think people will buy from you when they barely know you exist?
It’s like going to war with empty bullets.
This was me in 2020.
I thought I had a “winning product.”
And yes, the product was solid. The price was fair.
But I was getting less than 10 orders daily.
Why?
Because I kept waiting for perfect content ideas to fall on my head like fresh mango.
While people who weren’t even half as smart as me…
Were making money faster.
Then it hit me:
Content isn’t a luxury…
It’s oxygen.
You stop creating… you stop breathing.
And your business dies a slow, painful death.
Most people think content is a task.
Something you do when you “feel inspired.”
Wrong.
It’s your lifeline.
It’s how you build attention. Attention brings trust. Trust brings sales.
It’s not just aesthetics… it’s your marketing engine.
If customers don’t see you talking about the problem…
They’ll never believe you can solve it.
In Nigeria, content is your street credibility.
No content = no identity = no money.
Here’s how I fixed it and how you should too:
1. Build a content system, don’t hope.
Posting once in a while because you “feel inspired” is not a strategy.
And hope won’t pay your dispatch rider.
You need structure.
Ask yourself weekly:
– What is my customer currently frustrated about?
– What’s keeping them up at night?
– What stupid thing are they believing that’s costing them money or results?
Answer these in your content.
Because when you talk about their pain, they’ll believe you understand them.
And when people feel seen… they buy.
The shortcut is to use AI to do all of these, that’s how we do it.
2. Use the “Customer Mirror” trick.
Stop guessing what to say in your content.
Go to your WhatsApp.
Your DMs.
Your comment section.
Your reviews.
Copy their words word for word.
Then create your creatives, captions, and scripts using their own language.
This is not “content creation.”
Let the customer give you the punchline.
Your job is just to post it.
3. Batch ideas like meal prep…
Imagine waking up every day and thinking, “What should I post today?”
Like some people say – “what will I eat today?”
That’s stress.
That’s how people burn out and disappear from social media for 3 months.
Instead, sit down once a week, just like cooking soup for the week.
Or hire someone to do it.
Write 5 – 10 ideas at once. Schedule. Drop.
That way, even if you’re tired, sick, or busy, your brand never sleeps.
Your ads will keep going because you have more creatives to test.
You stay fresh in the customer’s mind. And sales keep rolling.
If you post on social media daily…
While also running ads with your new creatives…
You’ll have cheap orders that make you millions.
Your content is like a generator in Nigeria.
You can paint your house. Buy big TV. Install AC.
But once NEPA takes light… if there’s no gen, you’re finished.
That’s what it feels like running a good business with no content or new ads creatives.
No power. No visibility. No sales.
So plug in your content “gen” and keep your business alive.
Now you may be thinking, “This makes sense… but how do I keep coming up with ideas?”
That’s where Ecommerce Success Launchpad makes life sweet.
We already built a full system inside ESL that helps you churn out winning content and creatives weekly…
Even if you’re not a ‘creative’ person.
You’ll learn how to:
- Use customer feedback to create endless content
- Get AI to write captions, hooks, and creatives that convert
- And make customers feel like you’re inside their head
No guessing. No “what should I post?”
You’ll leave with a plug-and-play system that fuels your page AND your ads.
This isn’t just about posting.
This is about staying alive in the only marketplace that matters: attention.
Join Ecommerce Success Launchpad.
Learn the strategy.
Get the templates.
Use the AI tools.
And become the most unforgettable brand in your niche.
Because if they don’t see you… They will never buy from you.
And if they see you every day…
You’ll become the first brand they think of when it’s time to buy.
When you have lots of creatives on the ground, you’ll keep getting low ad costs and consistent daily sales.
