Thoughts:
“If they scroll past it, they’ll never buy it.”
“Great products don’t sell themselves. Great creatives do.”
There’s this lie a lot of Nigerian Ecommerce sellers still believe.
“If I just have a good product, the ad should work.”
Bros.
That’s like saying “If I cook sweet food, people should magically smell it from their house and come buy it.”
Marketing doesn’t work that way.
You don’t make money by having a good product.
You make money by showing your product in a way that STOPS people from scrolling.
And that means… creative.
Your ad creative is your first line of attack. It’s your soldier on the road.
If it’s weak, the battle is lost.
I didn’t learn that in a course. I learned it from ₦600k in pain.
The day I accepted that my creative system was weak… was the day I started making real money daily.
The creative is not the decoration.
It’s the conversion engine.
Most people spend 5 minutes creating an ad and 5 hours crying about results.
Flip it.
Spend 5 hours building killer creatives… and spend 5 minutes watching orders fly in.
We’re not in the product business.
We’re in the attention business.
If they don’t watch it, they won’t want it.
And if they don’t want it, they won’t buy it.
Some ugly truths behind ‘bad ads’
1. Your First Ad Is a Draft – Not a Winner
Your first creative is NOT the final one. It’s just a test.
Here’s the strategy:
Every ₦10k you spend should be revealing new information.
New hook. New format. New angle. New face.
Your job is to spend money to FIND the winning ad… not to force the one you like.
Look at the data, not your ego.
Next Time You Run Ads?
Make 3 to 5 creatives – different style.
Same product.
Let the audience vote with their clicks and wallets.
The one that wins?
Scale it till it dies.
2. Hook First, Always
The first 3 seconds of your ad is the rent you pay for their attention.
If it’s boring, your ad is dead.
You know those ads that start with “Introducing the amazing…”
Delete it.
Nobody cares.
Instead, ask a question.
Show a shocking clip.
Call out a specific person.
Use motion, noise, close-up… anything to make their brain STOP.
Imagine this:
Bad Ad Start: “This is our amazing new waist trainer…”
Better Ad Start: “If you’re a new mum that hates her tummy, this new product will help you restore your flat tummy”
Which one are YOU more likely to watch?
Exactly.
That’s why I always say – don’t start with your product.
Then connect it to your solution.
This is the real reason why most ad creatives die young
Nobody cares what you’re selling until they believe you understand them.
3. Creatives Are Built. Not Found.
I used to think, “If only I could find one winning ad, I’d blow.”
Wrong.
Winning creatives are not found.
They are built.
Through testing. Tweaking. Retesting.
It’s like cooking soup.
You taste it. Add salt. Add pepper.
Taste again.
You don’t just pour everything and say, “God abeg.”
But that’s how most media buyers treat ads.
They copy one script, throw it on Facebook, and pray.
Instead…
Build a system.
Plan your visuals.
Test different hooks.
Have 5 to 10 variations always in the market.
Track the CTR. Track the comments. Track the sales.
Then double down on the winner.
That’s the secret:
Winning ads don’t just happen.
Now if you’re reading this and nodding… but still confused about how to build this kind of creative system for your own products…
Let me show you where you’ll learn AND execute it fast — without wasting ₦600k like I did.
Inside Ecommerce Success Launchpad,
We don’t just tell you “go and do ad creative.”
We actually give you the system to do it properly.
There’s an entire resource called “Creating Ad Creative” where you’ll learn:
- How to script ads that sell like crazy
- How to use AI tools to generate hooks, captions, and video scripts
- The exact ad formats working right now in Nigeria
- Winning ad examples from top sellers
You’ll also get the “Content Creation System” that makes producing ad creatives 10x faster
Even if you’re shy or don’t want to show your face.
Get inside Ecommerce Success Launchpad today and let’s build your winning ad machine.
We’re waiting inside.
With the templates. The training. The support.
All you need to do is show up, edit or press “record”
Let’s make your next ad… your best one.
