Thoughts:
“You don’t need more customers. You need customers who spend more.”
“The fastest way to double your profit? Don’t find new people. Increase prices and sell more to the ones already buying.”
“Ecommerce isn’t a battle of who gets the sale. It’s who gets the most value per sale.”
Let’s talk about something most Ecommerce owners don’t realize:
You don’t need more customers to make more money.
You just need each customer to spend more every time they buy.
Because while you’re busy chasing “more traffic” and “more ads,” someone else is quietly making double your revenue with the same number of customers.
And the difference? Average Order Value (AOV).
A few years ago, I met a guy running ads for a ₦15,000 product.
His results were “okay.”
He was making some sales. Nothing crazy.
Then one day, I looked through his funnel and asked a simple question:
“Why aren’t you showing people other things to buy after they buy?”
He said, “Bro, won’t that make them angry?”
I laughed.
You think people hate spending money? No.
People hate wasting money.
If your offer gives them more value for their money, they’ll happily spend more.
So we added a few things: a ₦10,000 upsell, a ₦5,000 add-on, increase his price to ₦25,000 and a simple bundle offer.
Same ad. Same customers. Same product.
His profit literally more than doubled in 2 weeks.
Most Ecommerce owners don’t have a traffic problem.
They have an AOV problem.
You can’t scale a business on tiny orders.
It’s like fetching water with a leaking bucket – no matter how much effort you put in, it’ll keep running out.
But when you increase your price and AOV, your ads suddenly become more profitable.
You can outspend competitors.
You can offer free delivery. You can afford better customer service.
It’s the silent power move of every successful Ecommerce operator you admire.
And it’s not about tricking customers.
It’s about helping them get more of what they already want – in smarter ways.
This Price & AOV strategy beats any ad trick
1. The “Fast Food Combo” Formula
Ever noticed how no one buys just meatpie and eggroll in big fast food anymore?
You walk into Chicken Republic for one thing.
You walk out with rice, drink, coleslaw, extra chicken, and regret (but happy regret).
That’s not by accident. It’s AOV psychology.
They package it in a way that feels like extra value, not extra cost.
Your Ecommerce business should do the same.
If someone buys a pain relief cream, offer them a bundle: cream + massage gel + heating pad.
If they buy a smartwatch, upsell a strap, screen protector, or case.
It’s simple:
Don’t let any customer check out with only one item if there’s something else that complements it.
2. The “Money On The Table” Test
Here’s a painful truth:
Every time a customer orders without seeing an upsell, you’re leaving money on the table.
And that money doesn’t come back.
If 100 customers buy your ₦20,000 product and 20% take a ₦10,000 upsell, that’s an extra ₦200,000 from the same ad spend.
No extra cost.
No extra customer acquisition.
That’s why smart operators obsess over AOV.
Because every ₦1,000 increase in AOV is pure profit.
So before you start crying about high ad cost, check your backend.
You might be the one leaking profit, not your ads.
3. The “Make It Feel Like a Win” Rule
Nobody likes to feel sold to.
But everyone loves a good deal.
So stop calling it “Buy More.”
Call it “Save More.”
Bundle it.
Package it.
Give bonuses.
Offer “Buy 3, Get 1 Free.”
It’s the same strategy Dangote uses – bigger sacks, slightly better price per kg.
People always choose the deal that feels like they’re getting more value, even if they spend more.
That’s how you increase AOV without looking greedy.
Because people aren’t scared of spending.
They’re scared of being shortchanged.
Let’s keep it real – upselling only works when your product is loved and actually delivers results.
If your first product is bad, your upsell will look like robbery.
But when your product does what it promises, upselling becomes a form of service.
It’s like saying, “Hey, since this works for you, here’s something that’ll make it work even better.”
That’s how long-term brands are built – one valuable offer at a time.
Now that you understand why increasing your AOV is the fastest way to scale,
Let’s talk about how to actually implement it without guesswork or trial and error.
Inside Ecommerce Success Launchpad, there’s an entire module dedicated to this exact thing.
- Create upsells and bundles that boost AOV instantly
- Structure irresistible offers people can’t say no to
- Craft bonus-driven deals that increase perceived value
You’ll also get:
- Ready-to-use Upsell Page Templates
- Our High-Converting Offer Framework (used by Nigerian Ecommerce brands doing ₦10M–₦30M/month)
- And the Value Stack System — a plug-and-play strategy for turning single orders into multi-item sales
All without needing any complicated software or expensive funnel tools.
If you’ve been wondering why your ads aren’t scaling or your profits keep thinning, this is the missing piece.
Stop running a “one-product-per-sale” business.
Start running a “one-customer-multiple-purchases” system.
👉 Join Ecommerce Success Launchpad now
