Thoughts:
“Average products become legends in the hands of great marketers.”
“Marketing is not showing what you sell. It’s showing what people feel when they buy.”
“The power isn’t in the product. It’s in how you make people want it.”
Let’s be honest…
Most people in Ecommerce are still chasing “latest products”.
Every day I see someone post:
“Please, who has the latest winning product?”
And I just shake my head.
Because the real winners don’t find the latest products.
They make them.
A few years ago, one of my students was frustrated.
She said, “Moses, I’ve tested 9 products. None of them is selling.”
I asked her to show me one of her ads.
She showed me a random video – poor lighting, no storytelling, zero emotion.
I said, “You could be selling gold dust in that ad, and nobody would still buy.”
Two weeks later, we worked together to rewrite & redesign her ad.
Same product.
Same supplier.
Same price.
Only difference?
The message. The story. The creative.
Her sales went from 0 to 86 orders in a week.
Her marketing did.
A product is just a tool.
It’s the perception that makes it valuable.
There’s nothing special about waist trainers, massage guns, or skincare creams.
But the way you present them… that’s what prints money.
Marketers don’t sell what something is – they sell what it means.
And the moment you understand that, you’ll stop wasting time hunting “hot products”…
And start creating them.
The real question is not “what product should I sell?”
It’s “what story can I tell that will make people want this product?”
Before You Test Another Product… Read This
1. The Illusion of the “Hot Product”
Most people think the market decides what’s hot.
Nope.
Marketers do. Before the market adapt it.
Here’s how I explain it:
Imagine you have two identical perfumes. Same scent. Same bottle.
One is called Essence of Elegance. The other is Body Spray No. 7.
Which one do you think sells more?
The first one – not because it smells better, but because the story behind it feels better.
That’s what real marketing does.
It gives normal things a bigger meaning.
That’s how you turn ₦3k worth of product into ₦25k profit.
The market doesn’t reward “nice ideas.”
It rewards products wrapped in strong emotions.
Now let’s talk about how to actually create that emotional pull.
2. The “Meaning Multiplier” Formula
Here’s the truth:
People don’t buy products. They buy identity upgrades.
When you sell a posture corrector, you’re not selling a strap.
You’re selling confidence, attraction, and relief from pain.
When you sell a skin cream, you’re not selling ingredients.
You’re selling pride, compliments, and restored self-worth.
Your creative needs to show that.
Not in a “buy now” way…
But in a story that makes them feel seen.
That’s why 60% of your ad’s success comes from your creative.
Not your product.
Not your supplier.
Not even your price.
If your creative sucks, your sales will too.
But once your creative hits emotionally even an average product will feel like magic.
Now here’s the part most people don’t know – the secret that separates good marketers from legends.
3. The Secret of Reframing
Every “winning” marketer I know has mastered one skill: reframing.
It’s the ability to take something ordinary and make it feel extraordinary.
Like selling a normal kitchen sponge as a magic grease eraser.
Or selling a neck massager as instant relief for tired Lagos workers stuck in traffic.
The trick is not changing the product – it’s changing the angle.
When you frame your product as the solution to a specific pain, you win.
And when you frame it in a way that feels personal, you dominate.
Here’s what to remember:
Hot products fade.
But here’s the part most people miss – how do you actually learn to think like this consistently?
You don’t need to keep guessing or waiting for luck to hit.
What you need is a system that trains your brain to think like a marketer.
That’s exactly what we built inside Ecommerce Success Launchpad.
Inside Ecommerce Success Launchpad, you’ll learn how to turn any normal product into a hot-selling one…
…using the same strategies we use to create “instant winners.”
You’ll get access to:
✅ The “Engage Customers” module, where you’ll master how to craft ads that hit emotions, not just clicks.
✅ The AI Ad Creative System, which helps you generate angles, hooks, and marketing stories that make products irresistible.
✅ The Winning Product Validation System, so you don’t just pick random items – you know exactly what to position and how to sell it.
If you’re tired of chasing “what’s trending” and ready to create trends yourself…
Then this is your sign.
Because in Ecommerce, products don’t go viral – marketers make them viral.
And once you learn how to do that, you’ll never need to beg for a “winning product” again.
👉 Join Ecommerce Success Launchpad here
and learn how to turn anything you sell into something people can’t resist buying.
