Thoughts:
“Real Ecommerce growth starts the day you stop guessing who’s buying”.
“If you can describe your customer’s pain better than they can, they’ll trust you to fix it”.
You’re Not Selling to “Everybody” – You’re Guessing in the Dark
Let me break your table real quick.
If I asked you right now…
“Who exactly is buying your product?“
Most people will say things like:
“Women between 25 – 45.”
“People that like skincare.”
“Anybody that has money.”
Omo. That’s not a customer.
That’s a crowd.
And when you try to sell to a crowd, you talk like a broadcaster.
Wide. Vague. Boring. No connection.
Then you wonder why ad cost dey choke.
Why people ghost you after filling the form.
It’s simple: You’re talking to the wrong person.
Or worse… to nobody at all.
You don’t need more traffic.
You don’t need a new product.
You need better understanding of who you’re really selling to.
Because when you understand your customer…
You’ll stop shouting.
You’ll start connecting.
You’ll stop wasting money on trial-and-error.
You’ll start building offers that land like hot puff-puff in the morning.
You don’t win with better products.
You win with deeper insight.
Why your “hot product” still isn’t selling (the fix)
STRATEGY 1: Map the Real Buyer Journey (Not the One in Your Head)
Most Ecommerce sellers build their sales system like it’s a straight road:
See ad → Click → Buy → Deliver.
That’s a lie.
The real journey has potholes.
Drop-offs.
Distractions.
Doubts.
Map it out like you’re stalking your customer.
Where did they come from?
What made them pause?
At what point did they ghost?
You can do this by asking them questions on the phone.
Our favorite question is – why are you buying this product?
It makes them customer think and help you win.
Just like Google Maps helps you avoid bad roads, journey mapping helps you avoid bad conversions.
Somebody that ghosts you today…
Somebody that ghosts you today…
Can still buy tomorrow – if you know what to say.
STRATEGY 2: Use Your Data
If you’re not looking at your customer data regularly, you’re driving with your eyes closed.
What age is clicking your ad?
What gender?
What city has the highest delivery rate?
That’s not “analytics.” That’s power.
One of my students discovered 70% of his orders were from Benin City.
He stopped running random ads and added Benin to his captions and ad copy.
Focused on Benin with local slang and bonus delivery offers.
His ROAS tripled.
Know who is buying.
Adjust… and watch your sales behave.
And the best part?
You don’t need any fancy tool. Just brain + sheet + curiosity.
But knowing what they did is not enough…
STRATEGY 3: Ask Them Directly (The Gold Most Sellers Ignore)
Most of you don’t talk to your buyers after delivery.
Big mistake.
Your best copy, offer ideas, and upsells are sitting inside your customers’ mouths.
But you never ask.
Even better? DM them after delivery with a voice note. Ask:
“What made you buy? What do you wish was different?”
What they say will shock you… and guide your next move.
In ESL, our “Customer Feedback Template” gives you the exact WhatsApp scripts and survey samples to use.
You won’t be guessing anymore.
You’ll be selling with sense.
Because when you know what they want, you don’t have to “convince” them.
You just have to show them.
Ecommerce Success Launchpad is where all this becomes real.
If you liked what you just read, and you’re already selling…
But you know you’re not doing this data + insight part well…
Come inside ESL
We’ll show you where to look, what to say, and how to use it to boost delivery rate, increase profit per customer, and build strong offers.
You’ll find all these inside the “Delivery,” and “Sales” modules.
No fluff. Just real tools, Nigerian-tested, with clear examples.
Join Ecommerce Success Launchpad now if you’re ready to stop shouting at random people and start talking to the ones ready to buy.
👉 Click here to join now before you spend another ₦100k on ads that won’t convert.
