Thoughts:
“If one person is willing to buy, they’re probably willing to buy more. You just didn’t ask right.”
“Your first job is to get the sale. Your second job is to make it bigger.”
“One offer. Multiple units. More cash. Same effort.”
There was a day I sold 41 units of a product.
That’s small, but it’s how I sold it that matters.
Because I didn’t sell it to 41 people…
But to just 7.
I just stopped thinking like a vendor – and started thinking like a marketer.
When I started e-commerce…
I used to run ads, get customers, and feel “grateful” if they bought one unit.
“Ah, at least I got a sale.”
But then I looked at my numbers.
I was paying ₦3k to get one customer.
Selling a product for ₦20k.
Making ₦5k profit.
Then spending it all again to chase another customer.
Rinse. Repeat. Burn out.
Until I realized…
It’s not how many people buy.
It’s how much each person buys.
That one mindset shift changed my entire business.
Here’s what most people don’t know:
The hardest thing in E-commerce is getting a stranger to say YES.
Once they say yes, that’s your open door to get them to say yes again… and again…
Before they even close the tab.
Think of it like this:
You paid rent to bring someone into your store.
They’re already inside.
You’ve done the hard work.
Now your job is simple:
Make them leave with more in their bag.
And the best way to do that?
Craft irresistible offers that make saying YES again feel like common sense.
3 ACTIONABLE MOVES
Stop Selling in Singles. Offer Packs Instead.
Let’s break this down.
Imagine you sell shea butter cream. You put up an offer that says: “₦15,000 for 1.”
The customer sees it. She likes it. She buys 1.
Cool. You made ₦5k.
Now imagine if you gave her OPTIONS:
1 for ₦15,000
2 for ₦29,500
3 for ₦35,500
5 for ₦49,000
It’s the same customer. Same effort.
But you’re now giving her reasons to think bigger.
You’re not pushing.
You’re not begging.
You’re guiding.
And here’s the shocker most people don’t realize:
Some people don’t buy more simply because you didn’t ask.
In one of my own offers, 60% of my buyers chose the “Buy 3” option
Not because they needed 3, but because the price structure made it feel smarter.
It’s like going to a buka and seeing:
1 plate of jollof for ₦1,500,
Or 2 for ₦2,500.
You came for one, but now you’re doing quick math in your head.
That’s the power of a smart offer.
It bends logic in your favor.
Add a Bonus That Makes The Offer Feel Stupid to Ignore
Here’s what most people miss:
People hate leaving value on the table more than they hate spending money.
So don’t just offer more units – attach something juicy.
Let’s say you sell pain relief patches.
Your normal offer: “3 for ₦34,000.”
That’s okay.
Now try this:
“3 for ₦34,000 + FREE Back Support Tape Worth ₦7,500.”
The perceived value just jumped.
The bonus is related.
It adds to the outcome. It’s not random.
That’s the key:
The bonus must be useful and believable.
Don’t say “FREE ebook” for a skincare product. Tell them why it’s important.
Give them a bonus that makes the original product work better, last longer, or feel complete.
It’s not just about stacking nonsense.
It’s about increasing the feeling of getting a good deal.
And people will pay more when the offer feels like a win.
Make Buying More Feel Like a Smart Decision
This is where your copywriting comes in.
You’ve made your packs.
You’ve added your bonus.
Now? You need to give them the “why” behind the buy.
Here are lines that make people feel smart for spending more:
“Get this now so you don’t run out next month.”
“Most of our customers buy 3 or more at once.”
“Use 1. Give 1 to a friend or someone who needs it.”
“Stock up and save 30% while this promo lasts.”
“You’ll spend more later. Save more today.”
This isn’t manipulation.
It’s mental permission.
You’re helping them justify the extra spend.
And once they do, their wallet follows.
It’s like buying garri in bulk in the market.
Everyone knows it’s cheaper than buying small-small from the street.
Same logic.
This is what we teach inside Ecommerce Success Launchpad—because we don’t want you to just make sales.
We want you to make more profit from every sale.
Inside Ecommerce Success Launchpad, you’ll get:
Done-for-you Offer Templates you can copy, tweak, and launch
Our Offer Structuring Blueprint with real-life examples (like “Buy 2 for ₦18,500”)
Training on Creating Bonuses That Drive Conversions
Price Psychology Strategies that help you increase average order value
Upsell Scripts and Bundle Sheet that show you exactly how to increase profit per customer
And even our Product Quantity Calculator to help you price multiple-unit offers with high margins
We don’t just teach.
We build systems that put more money in your pocket without needing more customers.
So if you’re tired of spending too much to make too little…
And you’re ready to turn one customer into two, three, five… all in one cart…
Join Ecommerce Success Launchpad today
