Thoughts:
“In Ecommerce, attention is currency. And boring creatives make you broke.”
“One great creative can outperform 10 average products.”
“In this market, it’s not the best seller that wins. It’s the one that’s hardest to ignore.”
Nobody wants to admit it, but let me say it for you:
Your product isn’t the problem.
Your price isn’t the problem.
Your ad budget isn’t the problem.
Your creatives are just dead on arrival.
Boring. Bland. Forgettable.
And the worst part? You’re spending real money to promote them.
Last year, I ran the same ad for 3 weeks.
No change. No testing.
Just the same tired product image, same basic caption, and same “Hurry now!” energy.
And I kept wondering why the orders were slowing down.
Until one of my team members showed me something.
He boosted a video with the same product. Same price.
But the video showed someone using it, reacting, and even shouting “WOW!” like a real customer.
The ad hit ₦500k in sales in 24 hours.
Mine didn’t even pay back the ad spend.
That day, I realized…
People don’t buy from the bestsellers.
They buy from the most interesting ones.
You’re not running an Ecommerce business until your content makes strangers stop scrolling.
People are not on Facebook or TikTok to buy.
They’re there to laugh, jest, and feel something.
If your ad doesn’t make them pause in 2 seconds, you’ve already lost.
It doesn’t matter if your product cures back pain or comes with free gold.
And here’s the real problem:
Most of us treat creatives like an afterthought.
When in fact, it’s the engine of sales.
Use Creatives To Make Products Hot Again
1. Create Before You Boost
Most people launch ads like this:
- Find product
- Screenshot product
- Write “Order Now” in Canva
- Boost it with hope
But that’s like pouring water in a basket.
The better path? Start from content.
Make a demo video. Show results. Create reactions. Record proof.
THEN put money behind it.
Because if your organic post can’t even get likes or shares, why do you think it’ll convert with paid ads?
I call this “Earned Attention Before Paid Attention.”
Even if you can’t act, get your someone or AI to do it.
Even if you don’t have a camera, your phone is enough.
Make noise before you spend money.
Now here’s where it gets spicy…
2. Test Like a Mad Person
Here’s a stat to tattoo in your brain:
The top Ecommerce brands test 10–30 creatives every week.
You? You’ve been running one creative since Buhari was president.
Look… Even your customers are bored.
They’ve seen your video 4 times already.
Test different headlines.
Test images with movement.
Test real-life testimonials.
Test short video reels.
Test screenshot-style reviews.
You’re not married to any ad.
If it doesn’t convert in 3 – 5k, throw it away and test another.
The internet rewards fresh. Not perfect.
3. Sell Emotion, Not Features
This one changed my sales forever.
People don’t buy the product. They buy how the product makes them feel.
You’re selling a back massager?
Don’t say “relieves back pain.”
Say “Your husband will finally stop hearing you scream about your back.”
Make it real. Make it funny. Make it emotional.
And here’s the big idea…
Marketing is war for attention.
The ones who make people laugh, cry or scream “OMG I need this” are the ones who collect the money.
Now you may be thinking, “Okay this sounds great… but how do I even start creating or testing 10 creatives a week?”
Let me show you how we solved this permanently…
Inside Ecommerce Success Launchpad (ESL), we don’t just teach you how to post.
We give you ready-made creatives to copy.
✅ We show you how to use AI to make 20 videos in 1 hour
✅ You’ll learn how to structure emotional, curiosity-driven hooks inside the “Engage Customers” section
✅ You’ll use our AI Content Generator System to write captions, reels, and story scripts
✅ And you’ll access video lessons on How To Sell With Content, How To Create Ad Creatives That Convert, and Organic Marketing That Sells Products
Whether you’re doing paid ads or free social media, ESL makes your content STAND OUT in a sea of lazy sellers.
So if you’re tired of wasting money on ads that don’t convert…
If you’re tired of guessing what to post…
If you want to finally start creating content that sells products DAILY…
Then join Ecommerce Success Launchpad right now.
We’ll help you move from “struggling seller” to “scroll-stopper.”
With tested systems. Proven creatives. And real help.
👉 Join ESL here before your next ad burns money again.
Let’s make your content the loudest voice in a noisy market.
Your customer is scrolling right now. The only question is — will they stop for you?
