Thoughts:
“Customers forget names. They don’t forget how your brand made them feel.”
“In a market full of price wars, the real winners are the brands people trust.”
“If your only difference is ₦1,000 off… you’ve already lost the game.”
Most online stores in Nigeria are like street vendors shouting in traffic.
Everybody dey make noise.
Nobody dey stand out.
Everybody dey sell the same thing.
Nobody dey mean something.
That’s the truth. And I was part of the noise too.
I had “cool” product photos. I persusive copies. Gave bonuses. Did free delivery and many more
But…
I didn’t have a brand.
I had a store.
And guess what?
Stores sell.
But brands?
Brands make people feel something. And people don’t forget how you made them feel.
What changed my entire perspective was the day a customer messaged me saying:
“I don’t even remember your store name again. Please send me your account details.”
I wanted to cry. Not because of the money.
But because someone bought from me and couldn’t even remember my name.
That was the moment I knew I was just a page, not a brand.
That thing stung deeper than a delivery agent telling you, “Madam say she no dey interested again.”
That was when I sat down and said, “This store needs identity surgery.”
I NEEDED TO BE MEMORABLE OR BE FORGOTTEN
People don’t buy what you sell.
They buy how it feels to buy it from you.
Nobody talks about “the guy that sells phone accessories.”
They talk about “the brand that gives you that mad packaging that makes you feel like you bought iPhone 16.”
Nobody cares if your product is N2,000 cheaper.
They care if they TRUST you.
They care if they LIKE you.
They care if they FEEL something.
In a world where everybody is fighting over price, the only real way to win is to be unforgettable.
That’s what brand does.
Brand is not logo.
Brand is not a fancy name with “global” at the end.
Brand is how you make strangers feel like family.
How To Build A Brand Customers Buy From
1. Name Recognition Is Power
Let me tell you a secret…
You know why Apple can sell you a charger for ₦120k and nobody drags them on Twitter?
Because Apple is not selling charger. They’re selling trust.
You too, build a name that carries weight.
Let your brand sound like something people feel proud to buy from.
Something people are not shy to recommend.
Stop calling your store “Gift Empire NG Global Plug Hub.” You sound confused.
Pick a name that means something.
Then build a story behind it or around it.
Why? Because customers don’t remember random sellers.
They remember stories.
They remember identity.
They remember brand.
And brand starts with what they call you.
Now you’re probably thinking… “okay I’ve changed the name, what next?”
Let’s talk about what happens after you slap lipstick on the pig.
2. Stop Posting Products. Start Posting Perception.
Your customer doesn’t wake up thinking, “I want to buy a waist trainer.”
They wake up thinking, “I want to feel beautiful in that wedding dress next month.”
That’s your angle.
If you’re still saying “Now Available” or “DM to order”, you’re just background noise.
Your brand should tell a story your customer wants to be part of.
Don’t sell the product.
Sell the transformation.
Sell the feeling.
Sell the lifestyle.
Let your captions sound like something a real friend would say.
Let your photos look like your customer’s dream.
Not some photo you downloaded from Alibaba that looks like CCTV footage.
This is why UGC brings lots of sales.
Okay. So your visuals are solid. Your messaging is human. But there’s still one last piece…
This is the part most Ecommerce owners don’t even know exists.
3. Turn Your Customers Into Content
You know what sells better than the best caption?
A video of a real person shouting “This thing too work o!” with joy in their voice and sweat on their face.
User-generated content is the best branding strategy you’ll ever have.
Because in Nigeria? People trust people more than they trust brands.
The more faces your brand shows, the more trust it builds.
The more stories your customers tell, the more power your name carries.
Even small reposts of WhatsApp chats, DMs, or video reviews add to your brand equity.
Think about it.
If 50 strangers posted about your product in one week… do you think your brand would still be forgettable?
No chance.
Want to build a brand people respect and remember?
There’s a full section inside Ecommerce Success Launchpad that walks you through…
…how to rebrand your store into a powerful brand that commands premium prices.
We don’t just give you theory.
We give you:
- A full Brand Positioning Training to help you craft a name, voice, identity, and message that sticks in people’s minds.
- A Content Formula that turns your story into content and your content into sales.
- Templates for high-converting UGC requests, so you can turn every happy customer into a marketer.
- Copywriting frameworks to shift you from “marketer” to trusted brand.
This is not for vibes.
It’s for Ecommerce owners who are tired of competing with price and want to build something real…
Something that makes strangers proud to pay them over and over again.
So, if you’re done selling like every random Instagram store…
And you’re ready to build a brand that makes you money even when you’re sleeping…
Then don’t guess your way through it.
Join ESL and rebrand your store the right way.
👉🏽 Join Ecommerce Success Launchpad Now
Let’s turn that noisy traffic shouting into a brand people beg to buy from.
