Thoughts:
“Your supplier has products. But only profit per customer will keep your lights on.”
“The most dangerous lie in E-commerce is thinking your growth depends on ‘more orders.’”
“You’re not short on orders. You’re short on profit per person.”
Let me say something sharp and painful:
Products are not your problem. Customers are.
I know that’s not what Instagram gurus told you.
But it’s the truth.
Everyone’s busy chasing new products like it’s a raffle draw
“Hot product drops today!”
But that’s not where the pressure is.
That’s not what kills your business slowly.
What kills you is the part you keep ignoring
There are too many suppliers and not enough paying customers.
Read that again. Let it sting.
We’ve got products for days.
Lagos, China, Aba… even your plug’s plug has products.
And guess what?
You and 1,000 other sellers are all fighting for the same few eyeballs.
So it’s not just about selling.
It’s about how much you make per customer when you do get them.
That’s the game.
And if your own game is “sell one item, make ₦5,000 profit, then pray for 300 orders”… let me break your heart now.
You’re going to burn out.
Or burn your ad money.
Or both.
Here’s the insight that changed everything for me:
You don’t need more people.
You need more money from the ones you already have.
The richest E-commerce owners I know don’t beg for volume.
They build smarter offers.
They ask, “How can I make ₦50,000 from one person instead of ₦5,000 from 10?”
And it works.
Because customers are scarce.
And attention is even scarcer.
So if you’re not squeezing value from every transaction, you’re leaving money behind.
Let me tell you the truth that changed my bank account.
Getting 100 orders a day isn’t impressive if you’re only making chicken change on each one.
I used to celebrate 100 orders like I just won a Grammy.
Until I looked at my profit and realized I was basically working for Meta Ads and delivery agents.
I was moving volume like a hustler, but not making money like a business owner.
That’s when I made the switch.
Here’s what I started doing:
Bundle offers.
Stop thinking small.
I stopped selling just one jar of cream.
I started selling 3-month glow kits.
Same cream. Same customer.
But now the money looked different.
I wasn’t chasing 3 new customers – I was squeezing more juice from the orange I already had.
Quantity-based discounting.
“Buy 2, get 1 cheaper.”
It feels like a discount to the customer.
But my profit margin was doing azonto.
Because instead of making ₦10k on one item, I was making ₦18k total on the same person.
And they were HAPPY.
That’s the magic.
Complementary upsells.
If you sell balm… why not add a massage tool?
If it’s a skincare set, why not throw in a face towel set or vitamin C serum as an upgrade?
These small “add-ons” took me from ₦35k AOV to ₦51k AOV.
Real talk.
That’s how you print money in E-commerce.
And here’s the wildest part?
Most people STILL don’t do this.
They sell one thing per customer… then cry when ads are not profitable.
They think they need “more traffic” when what they really need is more money per customer.
And it’s not their fault.
Nobody taught them that the customer is the rarest resource in E-commerce – not the product.
There are literally more suppliers in Nigeria than buyers.
The buyers are few.
Which means every time someone clicks your ad, that person is GOLD.
You don’t waste gold.
You maximize it.
If this slapped you, good. That means you’re waking up.
And if you want to learn how to build offer stacks, increase your AOV, and turn your 1-time buyers into 3x spenders…
E-commerce Success Launchpad will teach you everything.
You’ll also get plug-and-play upsell templates, sales scripts, and bundle structures.
It’s not just “more sales.”
It’s more money from every sale.
And that’s how you scale for real
Without burning out or burning ad budget.
Let’s stop playing broke.
Join E-commerce Success Launchpad now
