Thoughts:
“A broken delivery system can make a perfect product look useless.”
“If you can diagnose your business, you can grow your business.”
“Your business becomes easier the moment you see it as many small systems, not one big problem.”
I used to think my business had one problem.
Sales.
So I poured all my money into ads.
Guess what?
I still didn’t make money.
Then I poured energy into product sourcing.
Still didn’t make money.
Then I blamed the logistics guys.
Still didn’t make money.
But that was not the real problem.
The problem I had was staffing issue.
Running an Ecommerce business is like running a buka.
You think you’re selling food?
No.
You’re running five separate units:
- One person handles cooking (product)
- One buys the ingredients (sourcing)
- One shouts outside to bring customers in (marketing)
- One collects payment and serves (sales)
- One washes plate and packs takeout (delivery/logistics)
If even one of them messes up, the whole operation spoils.
That’s how Ecommerce is.
You’re not just “selling online”.
You’re managing systems.
And if you don’t see it like that… you’ll keep fixing the wrong problem.
If you’re only focused on fixing “sales” when it’s actually your delivery system that’s broken…
You’ll keep wasting time, wasting money, and thinking you’re cursed.
It’s not curses. It’s not village people. It’s your SYSTEM.
Every great Ecommerce owner I know?
They think in systems.
They don’t guess.
They diagnose.
They don’t scream “why are people not buying?”…
They ask: Which part of the machine is leaking money today?
That shift alone can 10x your profit.
Your business has 5 systems. Are they working?
STRATEGY 1: Separate the Systems In Your Mind
Most people say “my business is not working.”
That’s like saying “my car is not working.”
Is it the tire?
The engine?
The fuel?
The steering?
Or did you just forget to start it?
Until you separate the parts in your head, you’ll keep driving a car with flat tires and wondering why the AC is not cooling.
Here’s how I break Ecommerce down:
- Product System = What you’re selling, pricing, margins
- Sourcing System = Supplier relationship, negotiation, MOQ, sampling
- Marketing System = Ads, organic content, creatives, funnel
- Sales System = Scripts, DMs, conversion, follow-up
- Delivery System = Dispatch, locations, speed, reconciliation
You must separate it to see where the fire is coming from.
STRATEGY 2: Diagnose With Data, Not Vibes
Most struggling Ecommerce owners are making emotional decisions.
But emotions lie.
Data doesn’t.
If you got 100 leads and only 2 bought… that’s not a sourcing problem.
If 40 people paid, but only 20 got delivery… that’s not a product problem.
It’s delivery that’s leaking your money.
You need to set simple KPIs for each system.
Examples:
- Product System → Are people even clicking on your ad? If not, the offer is dead.
- Marketing System → CTR < 2%? Your creatives suck.
- Sales System → Leads not replying or buying? Your script is off.
- Delivery System → 30% delivery rate? You’re wasting money on ads.
Even if it’s just inside a notebook.
STRATEGY 3: Don’t Scale Until All Systems Are Stable
Scaling a broken system is like pouring water into a basket.
More ad budget won’t fix a system that’s leaking delivery.
Hiring staff won’t fix a sourcing problem.
Most Ecommerce owners are in a hurry to “scale”.
But the question is: scale what?
If the product is not profitable, you’re scaling losses.
If your customer experience sucks, you’re scaling frustration.
Instead, fix each system first. Then scale what’s working.
That’s how smart Ecommerce owners hit 10M+ per month without burning out.
Once I started thinking in systems, everything changed.
But to be honest… thinking this way is hard if you don’t know what “normal” looks like.
That’s where Ecommerce Success Launchpad saved me.
Inside Ecommerce Success Launchpad, we teach you step-by-step how to build out each Ecommerce system properly.
No guesswork.
No confusion.
No trying to learn from random YouTube bros with “vibes and inshallah” advice.
UPDATE: I just finished my new program – Quantum Money Management For New Millionaires.
If you’re someone who have made millions but don’t know how to manage it, this is for you. Do you want it?
