Thoughts:
“The heart of Ecommerce beats in logistics — not likes or ads.”
“You don’t run an Ecommerce brand until you control sourcing, selling, and delivery like an engine.”
I used to think Ecommerce was just about selling.
Beautiful website. Fancy ad. Sharp copy. Collect money.
But truth is…
That’s not the game.
The real game is movement.
Moving products from the supplier’s hands…
To the customer’s doorstep.
Fast. Predictable. Repeatable.
That’s the core job of Ecommerce.
And once I understood that, everything changed.
I had a week where we sold 118 units of a ₦95k product.
Big win, right?
Until…
Only 58 got delivered.
The rest? Delayed, failed, returned, or out of stock.
I didn’t build a business. I built a leaky bucket.
Orders were pouring in. But profits were dripping out.
That was the moment it hit me:
Ecommerce is not “selling”.
Ecommerce is sourcing → selling → delivering.
If one part breaks, everything breaks.
Ecommerce is logistics in disguise.
We glamorize ads, copy, designs.
But behind the scenes, the real boss is movement.
Think of it like this:
Your supplier is the tap.
Your ad is the pipe.
Your customer is the bucket.
If that pipe is blocked… if your bucket is leaking…
You’ll stay stuck no matter how hard you “market”.
That’s the real job.
Move goods. Fast. Clean. Repeatable.
I learned this after losing 5000+ failed deliveries…
1. Stop Worshipping Sales. Start Worshipping Delivery.
When people say “My ads are working!”, I ask:
Are your products working their way to the customer?
Because if 100 people buy and only 45 get the product, that’s just good. Not the best.
In Nigeria, poor delivery can eat over 50% of your monthly profit.
Especially if you’re using supppliers from Market and relying on dispatch riders who say,
“Ah Oga, the customer’s number is not going! – I’m leaving”
This is not just bad luck. It’s a broken system.
And broken systems don’t scale. They explode.
→ Fix it:
• Know how many suppliers can give you stock
• Pre-check delivery zones for your product
• Don’t sell what you don’t have
• Get feedback from every failed delivery
Most people obsess over CPC.
But the real bleeding is happening in logistics.
That’s the toilet flushing your profit.
Next time someone says “My sales dropped”… ask them: Did your delivery drop first?
Let’s take it deeper…
2. Your Real Business is Not Ads. It’s Inventory + Delivery
There was a time I sold out 100 units in 2 days.
I felt like the don.
Until I called my supplier.
He said, “Bro, stock don finish. New one go enter next week.”
I froze.
That one week killed my momentum.
By the time stock came, customers had moved on.
Staff were no longer motivated to close that product.
That’s when I learned:
If you don’t have predictable inventory and fast delivery…
You’re building your house on wet sand.
→ Fix it:
• Build strong supplier relationships (double or triple source)
• Ask for stock count weekly
• Store your own inventory if possible
• Build a backup logistics plan
The sellers you envy?
They’re not doing jazz.
They’re just running tight backend systems.
And that’s the part nobody sees on Instagram.
But there’s one more secret…
3. The Delivery Method You Choose = Your Growth Speed
Most people just “use dispatch.”
They don’t understand there are tiers to this thing.
Fast Growth = Faster Delivery.
Simple.
→ Fix it:
• Use nationwide delivery agents for volume on Payment before delivery (GIG, Kwik, etc)
• Use local dispatch for hot zones for pay on delivery (Lekki, Ikeja, etc)
• Have your in-house logistics people for fast delivery and high delivery rate
• Confirm product before running serious ads
Selling online is war.
And your delivery plan is your war strategy.
If you don’t control it, you don’t scale.
And here’s the part they won’t tell you:
The sellers growing the fastest?
They’re not smarter than you.
They just understand this one thing deeply…
Ecommerce is a logistics business in disguise.
Inside Ecommerce Success Launchpad, we don’t just teach you how to sell.
We help you move products like a boss.
You’ll get full training on:
✅ Product Delivery Mastery — How to set up efficient delivery systems, whether you’re selling locally or nationwide.
✅ Inventory Planning Workbook — Know how many units to order and when, so you never go out of stock again.
✅ Supplier Vetting Scripts — Ask the right questions before you ever waste ad spend on bad suppliers.
✅ Delivery Agent Template Bank — We give you reliable agents we’ve used, along with pricing breakdowns.
✅ Order Fulfilment System — Daily SOPs for staff to fulfill and follow up every order like clockwork.
And that’s just from the delivery section.
That’s not even touching sourcing, selling, or upselling (which you’ll also get).
So if you’re tired of selling and still staying broke…
It’s time to fix the backend.
Join Ecommerce Success Launchpad now and start running a real business
Build your own movement machine.
Not just sales… DELIVERY. SYSTEMS. GROWTH.
Let’s go.
