Thoughts:
“When your ad dies, your sales shouldn’t die with it.”
“Facebook can block your ad, but it can’t block your organic systems.”
“The strongest businesses don’t depend on one source – they multiply it.”
“Don’t just run ads. Build channels. Build trust. Build systems.”
Let’s say the uncomfortable truth…
If Facebook ever wakes up on the wrong side of the bed and bans your ad account, you’re finished.
Not really, if you know what to do, but for the meantime, there will be no new orders coming.
No sales. No cashflow. No business.
You’ll go from “boss” to “broke” in 48 hours flat.
And the wildest part?
Most Ecommerce owners are still acting like Facebook is their daddy.
No backup. No plan B. Just vibes and boosted posts.
That’s a dangerous way to build anything.
Paid ads are not a business strategy. They’re just a channel.
If your whole business is running on only one way to get sales… that’s not strategy, that’s survival mode.
And you can’t grow something that’s always in survival mode.
What happens when CPM goes up?
Or your ad image stops converting?
Or Zuck slaps you with the “your ad violates our policy” message?
You need distribution.
Multiple ways for people to find you and buy.
Organic. Paid. Jiji. Offline. WhatsApp groups. Influencers. Referrals. All of it.
That’s the real play.
Let me break it down like this:
Imagine you’re selling water at Eko Market.
Would you only stand at one junction every day, hoping people pass?
Or would you send boys to hold sachets at the bus stop…
Put your number on signposts…
Add your tag in street corners for refill orders…
Maybe even sell ice blocks to the shops nearby?
That’s distribution.
That’s how Coca-Cola does it.
That is how every big ecommerce brand do it.
That’s how we’re doing it.
That’s how you should do it.
In Ecommerce, it means:
Posting on WhatsApp or social media every day
Listing your products on Jiji and Konga
Running referral offers
Building a WhatsApp or contact list
Create a simple community
Training micro affiliates to sell for you
Paid ads are just one pipe. Don’t depend on one pipe. Create a whole tap.
Here’s how I learned that lesson the hard way.
One of my best-performing ads died overnight.
No warning.
No explanation.
From 72 orders per day to 4 from paid ads.
I was shaking.
But I had my WhatsApp stories running.
My follow-up funnel was still converting.
And I had one guy selling the product to his own audience.
So I still made sales.
Was it as fast as ads? No.
But it kept my cash flowing. And that gave me the time and calmness to fix my ads.
That’s why I teach distribution like my life depends on it. Because it does.
Now if you’re wondering how to add all these distribution channels…
Let me help you skip the guesswork.
Inside Ecommerce Success Launchpad, I’ll show you exactly how to set up:
✅ WhatsApp Content + Broadcast Templates
✅ Organic Social Content Using AI
✅ Marketplace Selling (like Jiji)
✅ Referral (NEW)
✅ Repeat Buyer Follow-up Systems
If your goal is to grow without always depending on ads or begging dispatch riders…
This is what will give you that power.
Click here to Join Ecommerce Success Launchpad now
Let’s give you more ways to sell, more channels to grow, and more money to make – no matter what happens to your ads.
Don’t build your house on only one pipe.
Let’s help you turn on the whole tap.
