Thoughts:
“You can’t build a life of freedom with goals you never defined”.
“Every millionaire first sat down and did the math. Have you?”
I used to start every new year with “God abeg”.
No clear goal.
Just “make money.”
Then halfway into the year, I’d start feeling like a failure because I hadn’t “blown.”
I’d panic. Start chasing random products. Run ads anyhow.
Copy what other people were doing online.
But deep down, I was just moving in circles…
No direction. No clarity. No real purpose.
Until one day I sat down and asked myself:
“Wait… what kind of life do I even want? And how much do I need to actually live that life?”
Bro. That question changed everything.
Business is not the goal.
Your life is the goal.
Ecommerce is just the machine to fund that life.
So if you haven’t sat down to define the life you want – the house, the freedom, the daily routine, the money you need…
Then what the hell are you building?
If you don’t know the destination, any road looks fine…
Until you’re 40, broke, and angry at yourself.
How to design the life your business funds
STRATEGY 1: Start with the Vision
You can’t build a house without a plan.
Same with your life.
Instead of saying “I want to make ₦10M per year”
Even if it’s this small.
Ask: “What kind of life costs ₦10M to maintain yearly?”
Then break that ₦10M into months (₦833k/month).
Then into products (e.g., selling 30 units of a ₦30k product every month).
See how it gets real?
Now your goal isn’t vague – it’s measurable and motivating.
You don’t need to “blow.”
You just need to calculate and target what you really want.
Freedom is math. Not magic.
But once you know the number, how do you stay consistent and not burn out?
STRATEGY 2: Monthly Targets > New Year Hype
Let me show you why January “New Year Resolutions” fail.
Because by February… reality will slap you.
But when you break your goals into 12 smaller, flexible missions – you win more.
Focus on just 1 monthly mission:
e.g. “Find 1 new winning product”
or
“Make my first 50 sales”
or
“Set up my store and run my first test ad”
This way, you get the dopamine of progress, not just pressure.
One year is not a straight line.
Some months will drag you by the neck.
So plan for turbulence.
But how do you actually track if you’re on course… or just floating?
STRATEGY 3: Use a Simple Goal Tracker
You don’t need a fancy app.
Just use our “Ecommerce Goal Calculator” inside Ecommerce Success Launchpad.
It helps you take your dream income…
Break it down to weekly product sales…
Then shows you the numbers you must hit every single week.
You can even adjust your inputs.
Want to sell cheaper products? You’ll need to sell more.
Want to work less? You’ll need higher AOV products.
It gives you the truth on paper. Not just hope in your head.
Without tracking, your goals will disappear.
Not because you’re not capable.
But because you’re always reacting, not building.
Once you engineer your dream, the next step is building the machine to make it real…
That’s where Ecommerce Success Launchpad (ESL) comes in.
It helps you stop winging it and start building with intention.
Inside Ecommerce Success Launchpad, we don’t just teach you how to run ads or post on Instagram.
We teach you how to build a business that serves your life goals – not stress you to early ulcer.
We don’t just hype you.
We hold your hand with real templates, tools, and systems.
So you stop guessing…
And start building that ₦10M+/year lifestyle with eyes open.
So if you’re tired of another year flying by…
And you’re ready to finally engineer your life on YOUR terms…
Join Ecommerce Success Launchpad now
It’s your dream.
Let’s build it like engineers.
Not like gamblers.
Time to stop hoping.
And start calculating.
Let’s go.
