Thoughts:
“Fear hides behind perfection. Action drags it into the light.”
“Your first step will always be ugly, but it’s the step that counts.”
Without the “first,” you’ll never get to your “best.”
I wasted 6 months of my life chasing “perfect.”
Perfect website. Perfect ads. Perfect supplier. Perfect logo. Perfect everything.
Guess what? Zero sales.
Because perfection is the most expensive scam you can fall for in Ecommerce.
I remember when I first started.
I told myself, “I’ll launch when my site looks like Jumia.” Big mistake.
While I was busy tweaking fonts and checking YouTube tutorials at 2AM…
Someone else was selling the same product, rough packaging and all, and making ₦300k in profit every day.
That was my wake-up call.
See, in Nigeria, nobody cares about your “perfect.”
Customers only care about, “Did you deliver? Did it solve my problem?”
The irony? My imperfect competitors were learning, adjusting, and growing while I was stuck in “one day I’ll start.”
Perfection is a fear in disguise.
We use “I’m not ready yet” as an excuse to avoid the real truth: We’re scared to fail.
But action is the only thing that kills fear.
Every time you launch messy, you learn faster than someone who’s been “researching” for 2 years.
Think of it like learning how to swim.
You’ll never figure it out by watching tutorials on YouTube.
You have to jump into the water – even if you splash around like a goat at first.
I still remember going to the swimming pool and jump into the 12 ft part…
Because boys where there and Ladies were at the 5ft part.
I learned the hard way; I was lucky I had life support that day. But did I learn how to swim later? YES.
Jump in; just make sure you have life support.
Some people have started businesses that failed without life support, and that fear still stops them from trying other things today.
We’re here to be your life support.
How To Start Winning The RIght Way
1. Start Before You’re Ready
I used to think launching without the “perfect” setup would embarrass me.
What I found?
Customers don’t care about the tiny things you obsess over.
They care about getting the product in their hands.
If you wait till everything looks “perfect”…
You’ve already lost to the person who launched ugly and improved along the way.
Because it can never be perfect.
This doesn’t not mean it should be bad. If it’s 80% good enough – launch it!
Launch the business
Launch that new staff into the business
Launch getting a chef so you have more time to work
Launch getting a manager so you focus on bigger things
Launch asking for help when you’re stuck to move 10x faster
Launch that new product that has been in your archive for months
Just launch it. If you fail, you’ll learn. If you win, you’ll have the confidence to launch more.
Remember: Jumia today wasn’t Jumia on Day 1.
2. Learn by Doing, Not by Reading
Here’s the crazy part…
Research feels productive, but it’s actually a trap.
I once read 15 articles about Facebook Ads… and watched many courses too.
But when I finally ran my first ad, I still made mistakes.
Why? Because the only real teacher is execution.
Go and execute what you already know.
90% of your learning comes AFTER you take action.
The other 10% comes from theory.
You’ll never truly get all the information you need to launch anything.
So, stop being the “smart person” who knows everything but earns nothing.
Launch with what you have now and move to the next level.
What are you reading about now?
What are you researching now?
Have you gotten enough information? If yes… Launch.
3. Small Wins Beat Big Dreams
You don’t need ₦10M+ in capital to feel progress.
Even if it’s daily 10 sales at ₦5k each as a beginner…
Or daily 10 sales at ₦90k each as a expert…
The dopamine rush you get will do more for your confidence than another 6 months of planning.
Perfection robs you of those small wins.
As a beginner – Start small. Sell to friends. Sell on WhatsApp. Get one order. Deliver it.
As a expert – Hire one more person. Add one more product. Add a new delivery person. Get more supplier credit. Get a mentor.
That feedback will give you more momentum than any “perfect” PowerPoint business plan.
Yes, don’t be careless.
Don’t sell nonsense. But also, don’t waste time chasing “best.”
Your first ad won’t be your best.
Your first product page won’t be your best.
Your first delivery won’t be your best.
Your first manager won’t be the best.
Your first supplier credit deal won’t be the best.
Your first warehouse won’t be the best,
But guess what?
Without the “first,” you’ll never get to your “best.”
Now here’s the fun part – what if you had a system that lets you start “messy” but still feel structured, guided, and fast…
That’s exactly why I created Ecommerce Success Launchpad (ESL).
Inside ESL, I don’t just give you theory.
I give you the exact done-for-you systems that allow you to start NOW – even if you feel unready.
Here’s what you’ll get:
✅ Done-for-you product scripts, sales pages, and ad templates so you don’t waste time chasing “perfect copy.”
✅ Rapid Hot Product Validation System that shows you how to test fast instead of waiting months.
✅ Marketing lessons on WhatsApp, organic social, and ads so you can start selling immediately – no need for “perfect websites.”
✅ Delivery optimization training so you don’t waste months figuring out logistics.
With Ecommerce Success Launchpad, you’re not waiting for “someday.”
You’re executing today – with the tools that make you look like a pro, even if you’re just starting out.
Join Ecommerce Success Launchpad now
Because the people you envy right now? They didn’t wait for perfect. They started.
And that’s why they’re ahead.
The question is – will you still be “researching” while they’re cashing out?
You choose.
