Thoughts:
“The product that sells fastest is the one that stops pain the quickest.”
“If it hurts enough, they’ll pay. Your job is to find the pain.”
“When you solve what keeps people awake at night, you’ll never lack orders.”
Ecommerce is not about selling what you like…
It’s about selling what hurts people the most.
I used to ignore this.
I’d see a product, fall in love with the packaging, and convince myself it would sell.
I was emotionally attached. Like someone forcing an arranged marriage with a product nobody asked for.
Then I saw one guy on my street making ₦7M/month then, from something I swore nobody would ever buy…
A stomach ulcer patch.
No sexy video ads.
Just pure pain relief for people that were tired of living on antacids and suffering in silence.
That day, I realized something painful…
He wasn’t just selling a product.
He was selling peace of mind.
You’re not in the product business.
You’re in the problem-solving business.
Let me say that again in case your ego is blocking your ears.
Nobody cares how “cute” your product is.
They care about how fast it can stop their pain.
And pain isn’t always physical.
It could be a mother tired of her child scratching skin rashes at midnight.
A woman frustrated by butt acne killing her confidence.
A diabetic man afraid of his feet getting worse.
The deeper the pain…
The faster the wallet comes out.
The Money Is Hiding Inside People’s Pain
Most new Ecommerce sellers are doing it upside down.
They look for trendy products and hope people will care.
But winners flip it.
They listen for problems… then bring the solution.
Imagine someone’s waking up every day with severe back pain.
They’ve tried everything. Nothing works.
Suddenly they see your product on TikTok…
A back stretcher that actually works. With proof. And delivery in 24 hours.
You think they’ll argue price?
Nope.
They’re begging you to take their money.
How to make millions selling simple products
STRATEGY 1: Start With Pain, Not Passion
Forget what you like.
Ask:
- What are people complaining about online in my niche?
- What are people embarrassed to talk about in public in my niche?
- What are people secretly Googling at 2am in my niche?
That’s where your money is hiding.
Even better you can use ChatGPT or Gemini to do it.
In fact, stop reading and do it now.
Just DO IT.
Just like an oil company drills in places with tension underground…
Ecommerce sellers should dig where customers are already suffering.
You don’t create pain. You serve the solution.
STRATEGY 2: Solve One Person’s Nightmare, You’ll Make Millions
Stop saying “this product is for everyone.”
No, it’s not.
If you want real demand, solve a specific problem for a specific person.
Want proof?
One of my students inside Ecommerce Success Launchpad (ESL) sold a foot massager.
Targeted only diabetic men above 45 who had trouble sleeping at night.
She sold out her first 300 units in 2 weeks.
Why? Because she wasn’t selling a massage machine.
She was selling comfort. Sleep. Relief.
Sell the outcome, not the object.
STRATEGY 3: Pain Pays More Than Pleasure
People will always pay more to stop pain than to get pleasure.
It’s why painkillers sell faster than vitamins.
If I have ₦10K left and I’m suffering…
I’ll spend it on relief, not luxury.
So every time you’re picking a product, ask:
If you can’t answer that in 1 sentence…
Don’t waste your ad money.
Sometimes your product can be giving pleasure.
But if you can choose between giving pleasure and pain. Choose pain everyday!
What if you don’t even know how to find painful problems or validate if the product will work?
There’s a way to shortcut all of this…
If you’re tired of wasting money on random “hot products” that don’t move…
Then you need to join Ecommerce Success Launchpad (ESL).
Inside ESL, I’ll personally show you how to:
✅ Pick high-demand, pain-solving products using the Hot Product Validation System
✅ Tap into emotional pain points and write sales copy that makes people cry, click, and buy
✅ Use our Done-For-You Winning Products Database – already filled with pain-focused offers that Nigerians are rushing to buy right now
✅ Access our Market Research Lessons so you can dig deep into problems your competitors are ignoring
✅ Copy & paste our exact AI systems + sales scripts to speak directly to the pain your market is feeling
✅ Plus… learn how to bundle products with bonuses to make your offer too good to ignore
You don’t have to “guess” what to sell.
You don’t need to be a marketing expert.
You just need to know where it hurts.
Let’s help you build an Ecommerce business that pays you daily – because it solves real problems daily.
