Thoughts:
“If they forget you after delivery, you failed.”
“No one trusts an ecommerce owner who disappears after the money drops.”
“The moment they buy is the moment your real job starts.”
You think the sale ends after they pay?
That’s why your customers are ghosting you.
The real business starts after they buy.
And if you’re not winning there… you’re bleeding money that belong to you
Most Ecommerce sellers in Nigeria think once payment lands, the work is over.
Nah. That’s the bare minimum.
The real money is made in the days after the sale.
That period where you either make them trust you more…
Or make them swear never to buy from “Instagram sellers” again.
Your delivery is late. They don’t get updates.
Your number is switched off. They start to feel scammed.
Even worse? They don’t even remember your name after 3 days.
No follow-up. No check-in. No thank-you. No reason to come back.
Meanwhile, the smart ecommerce owners are turning that same moment into repeat orders, referrals, and reviews.
Think of your customer like someone you just asked out.
They said yes. Cool. That’s not the win. That’s the start.
Now if you stop texting, disappear, don’t show up when you said you would…
What happens?
They move on. They delete your number. They tell their friends you’re trash.
That’s how customers feel when you disappear after they pay.
A clean post-purchase journey makes them feel like they made the right decision.
A poor one makes them start doubting it.
Doubt = Cancellations.
Doubt = No repeat purchase.
Doubt = You starting from zero again.
Here’s what I learned the hard way…
And what I now teach every single seller that wants to actually grow.
– Delivery Clarity = Trust Gained
I started treating delivery like a mini customer experience on its own.
Before, I used to just ship the order and vanish – hoping the rider delivers.
Sometimes he did. Sometimes he didn’t.
Either way, the customer would message me 3 days later like…
“Hello, please what’s going on with my order?”
That question? It’s already a red flag.
By the time they’re asking that, trust has cracked.
So I flipped the script.
Now I send updates at every single step like I’m running a one-man DHL:
- “Your item has been packed.”
- “Driver is picking up now. Here’s his name and number.”
- “Let me know once you get it. If there’s any issue, I’m here.”
People love that. Not because they’re needy.
Because in Nigeria, they’ve been burned before.
One simple update can calm 100 silent fears.
And funny enough, they rate you more for the communication than the actual product.
Thank-You & Check-In Magic
Most sellers ghost the moment payment hits. Big mistake.
That “thank-you” message you ignore?
That’s your one chance to cement the relationship.
Not only does it show class… it gives you another window to do business again.
Here’s what I send:
“Hi {Name}, just checking in to be sure your order arrived in good shape. We really appreciate you. Let me know how it’s working for you!”
That one text?
It opens the door to get a review.
It reminds them who you are.
It makes them feel seen.
And sometimes, they even order another one without you asking.
Business is human.
And nobody forgets someone that followed up when they didn’t have to.
Refunds, Returns & Reorders
I used to avoid refund and return talks.
I thought, “Ah, if I mention refund, they’ll think I’m not confident in my product.”
But guess what?
Not having a clear refund policy makes you look suspicious – not confident.
Now, it’s crystal clear:
Refund available within X days
Item must be unused/sealed
No stories, no dragging
The result?
More people started buying with confidence.
Even the ones that had a small issue? They reached out first instead of dragging me on Instagram.
Because they knew what to expect.
That’s safety.
That’s what makes people come back even when things go wrong.
And when they come back? That’s when your business starts to feel like a real brand – not a one-chance seller.
I stopped treating post-purchase like an afterthought.
And everything changed.
My refund rate dropped.
Complaints reduced.
People even referred others because of how smooth the whole experience felt.
If you’re always chasing new customers instead of fixing your follow-up…
You’ll burn out. You’ll lose money. And you’ll stay stuck at square one.
These small changes made my business grow without doing more marketing.
They can do the same for you.
Let me know if you want this broken into carousels or turned into a WhatsApp story format too.
Everything I just said?
It’s inside Ecommerce Success Launchpad.
We don’t just show you how to make sales…
We show you how to keep the customers and turn one sale into ten.
Inside ESL, there’s a full module on Customer Retention Mastery.
It teaches how to build your post-purchase journey like a real business:
– Delivery update templates
– WhatsApp follow-up scripts
– Thank-you message examples
– How to create a simple refund & return policy
– How to upsell through SMS or WhatsApp after they buy
– And how to track customer lifetime value so you stop chasing shadows
If you’re tired of making sales that go nowhere…
If you’re tired of being forgotten by the same people that told you “I love it” just last week…
If you’re ready to start building a business that actually lasts.
Then you need Ecommerce Success Launchpad.
Inside the Customer Retention Mastery Module, you’ll learn how to:
✅ Keep customers loyal without begging
✅ Follow up without sounding desperate
✅ Reduce cancellations with delivery tracking
✅ Turn thank-you messages into extra sales
✅ Create post-purchase checklists so every customer experience feels premium
And the best part?
It’s plug and play.
Step-by-step lessons.
No guesswork.
Just results.
You’ve worked too hard to keep starting from zero every month.
Fix your back end.
Turn your “thank you for buying” into “thanks for coming back again.”
Join Ecommerce Success Launchpad now
Don’t let poor follow-up waste your hard-earned sale.
Because if you don’t care after they buy… they won’t care to buy again.
