Thoughts:
“Smart sellers stack value. Broke ones slash price.”
“Nigerians don’t just want cheap… they want to feel smart while buying.”
“People don’t buy products. They buy how the offer makes them feel.”
“Every ‘your price is too high’ is secretly asking ‘is this really worth it?’”
When someone says, “Your price is too high…”
They’re not rejecting your product.
They’re rejecting your perception of value.
Let that sink in.
One time, I was selling a skincare product.
₦15,000.
Lady messaged me on WhatsApp and said, “But I can get this for ₦7,500 on Jumia.”
I smiled.
Not because I agreed.
But because I finally understood something:
People don’t buy the best product. They buy what looks like the best offer.
If you’re out here competing on price, thinking slashing ₦500 or ₦1,000 will magically convert a lead to customer
You’re playing the wrong game.
Price is never the real objection.
The real issue is VALUE.
Nigerians love awoof. But not just cheap things.
They love value-packed things.
There’s a difference.
It’s why someone will pay ₦10k for shawarma at a fancy restaurant
But argue with a vendor selling a ₦2k skincare cream.
It’s not the product. It’s the perception.
Value isn’t about price… it’s about what they feel they’re getting in return.
And the way to fight price objections?
Not by becoming the cheapest, but by becoming the smartest.
Let’s break it down like you’re teaching your younger cousin who wants to sell waist trainers.
Bundling: The “2 for ₦25k” Trick That Changes Everything
Instead of shouting BUY ONE for ₦15k, I made it 2 for ₦25k plus a free gift
What happened?
Boom. Sales flew.
Why?
Because the brain loves to feel like it’s saving money
Even when they’re spending more.
One product feels like a purchase.
A bundle feels like a jackpot.
It’s like saying “buy meatpie for N1000” vs. “buy meatpie and get cold malt for just ₦1500.”
You know it’s still a sale… but it feels like you won.
That feeling is what gets people to press the “Order Now” button.
Bonuses: Small Additions, Big Conversions
This one? Powerful.
I added a “Free Skin Glow Guide” and a small face towel.
Cost me ₦500 total.
But it felt like I just gave them a secret weapon.
Why? Because people don’t just buy cream
They buy the promise of smooth skin, compliments, and better selfies.
You must stack value emotionally.
So think: What small bonus can support the result your customer wants?
Selling fat burner? Add “Free Flat Belly Meal Plan”
Selling hair cream? Add “10 Hair Mistakes That Cause Breakage”
Selling shoes? Add “Shoe Cleaning Cloth + Quick Guide on How to Keep It Fresh”
Not “costly.” Just clever.
If you must give a physical product as a bonus, make sure the cost is small.
Urgency & Scarcity: Tell Them What’s Running Out
You know as a kid, when your mum says, “Last piece of meat, if you like don’t take it,”
And you run? That’s urgency.
I added this line:
“Only 7 bundles left for this week. After that, full price resumes.”
Guess what happened? Sales jumped.
People HATE missing out.
Especially Nigerians.
Add scarcity and you switch their brain from “Should I buy?” to “How do I pay now?”
You’re not lying. Just managing your inventory smartly and making it feel exclusive.
Think of your offer like jollof rice
Yes, the rice is nice…
But when you add fried plantain, pepper chicken, chilled Coke, and a tissue to wipe your hand?
Suddenly, it’s no longer “just rice.”
It’s a vibe.
Same thing with your product.
Stack value the same way we stack toppings on a party plate.
That’s how you win the sale.
This also helps you sell better when you’re closing the customer on the phone.
If you’re stuck thinking your only move is to lower your price, you’ll die poor in this E-commerce game.
Instead, you need to structure better offers.
And that’s where E-commerce Success Launchpad saves your life.
We don’t teach you how to “hustle” more customers…
We teach you how to make each customer spend more with the right psychology, offers, and bundles.
So you sell less. But make more.
Inside E-commerce Success Launchpad, there’s a whole module on offer structuring.
We break down:
✅ The science of bundling to increase AOV
✅ The “Bonus Stack” formula that multiplies perceived value
✅ Done-for-you offer templates you can copy and paste
✅ Real Nigerian case studies of offers that turned “cold leads” into “raving customers”
✅ Even message scripts to close the sale faster
Don’t keep guessing your price.
Let us show you how to make your offer feel like a steal, even if it’s more expensive than your competitors.
This is why smart sellers win. Not loud ones.
Join E-commerce Success Launchpad today.
Your price is not the problem. Your offer is.
Let’s fix it.
