Thoughts:
“The fastest learners are the fastest earners.”
“Study what’s winning. Improve it. Then win faster.”
“Replicating success is not cheating. It’s strategy.”
The fastest way to waste 12 months in business?
Start from scratch when someone has already done the hard work for you.
I met a guy once who had this “I must be original” energy.
He didn’t want to look at what was selling in the market.
He didn’t want to study ads that were already working.
Instead, he wanted to “create his own lane” from scratch.
New product. New offer. New everything.
Guess what?
Six months later, he was broke, tired, and calling me for advice.
Meanwhile, another person who simply picked a winning product already selling…
Tweaked the offer and made it better, improved the delivery speed… was making steady daily sales.
Sometimes the problem isn’t that your idea is bad.
The problem is you’re starting on level 0 when you could’ve jumped in at level 50.
In Ecommerce, the market has already done a lot of homework for you.
People are already spending millions daily on products, ads, and offers that work.
The smartest move is not to waste energy trying to create something totally new before you’ve even mastered the basics.
It’s to study what’s already pulling in cash… and ride that wave.
Think of it like you own Uber.
You don’t create a brand-new route from scratch and hope passengers magically show up.
You join a route that already has traffic – then drive faster, treat your passengers better, and collect your money.
How To Save Years Trying Something New
1. Research Before You Dream
Most failed Ecommerce launches in Nigeria don’t fail because the product is bad.
They fail because the seller guessed instead of checked.
I’ve seen people spend months and hundreds of thousands importing products they “just felt” would sell.
Only to end up dashing them out to friends because no one wanted them.
The market is already talking.
Customers are already buying certain things every day.
Sellers are already running ads that work.
If you know where to look – Facebook Ad Library, TikTok, Instagram sponsored posts – you can see exactly what’s moving.
It’s like walking into a busy market and watching which stalls have the longest queues.
Only a madman in business will set up shop selling something nobody is even asking for.
Your first win in Ecommerce is not about being creative. It’s about being correct.
Just by studying what’s already selling, you avoid 8 out of 10 product failures before they happen.
If you skip this step, you’re basically walking into a boxing ring blindfolded… and hoping you’ll win.
But finding what’s working is just step one.
What you do with that information is what separates you from every other copycat.
2. Tweak, Don’t Copy Blindly
Once you know what’s already selling, the worst thing you can do is copy it exactly as you saw it.
That’s how you become a commodity.
And when you’re a commodity, the only game you can play is “who’s cheaper?”
That’s a race to the bottom.
Instead, you find a way to add your own edge.
A bonus gift.
Better product packaging.
Clearer ad videos (more)
Customers need a reason to pick you over the dozens of others selling the same thing.
Your tweak is that reason.
Sometimes the tweak is invisible but powerful like better after-sales communication, so customers trust you more.
The goal is to make them feel like “this is the one I want to buy from” without you having to be the cheapest.
Because price competition will kill you faster than a bad product ever could.
And there’s something even smarter you can do but most sellers don’t because it feels slower at first.
3. Start With Proof, Then Build Brand
Everyone loves the idea of a “big brand” with custom packaging, influencers, and your logo everywhere.
But here’s the problem: building a brand from scratch with untested products is like building a mansion on quicksand.
You start by making money from products that already have market demand.
Use that cash flow to fund your branding later.
Even the biggest brands in Nigeria started by selling things that were already hot.
They didn’t try to educate the market from day one.
They sold what people were already searching for… and delivered it better than the rest.
It’s like planting maize after the rainy season has already started, you’re not forcing the weather, you’re riding it.
Many “failed” original ideas could have worked if the person first built a war chest from proven products.
The cash from those wins could have paid for the risks.
Starting with proof gives you stability.
Stability gives you room to try new things without betting the farm.
And when you finally start building your brand, you’ll be doing it from a position of strength – not desperation.
But here’s the problem – knowing what works is one thing.
Setting it up fast, running ads, and delivering without stress is where most people choke.
That’s why in Ecommerce Success Launchpad, I don’t just teach theory.
I give you everything already tested and working, so you can plug in and start making sales fast without starting from zero.
Inside ESL, you’ll get:
- The Winning Hot Products Database with ready-to-sell products already in Nigeria
- Done-for-You Ad Creatives & Captions you can use immediately
- The Rapid Hot Product Validation System so you can confirm if a product will sell before wasting money on ads
- Delivery and logistics guides so you can fulfill orders fast in your top cities
- Templates for offers, bonuses, and upsells that are already converting in the market
Why spend 6 months “figuring it out” when you can start selling this month using a proven path?
Join Ecommerce Success Launchpad today and skip the hardest, most expensive part of starting
