Thoughts:
“Winning products don’t exist until you test them.”
“Three to five best-selling products in one niche beats one ‘trending’ product every time.”
Let me tell you the truth that nearly broke me in this business:
You don’t find your winning product…
You find your winning group of products.
Selling one product in isolation is like putting your entire financial future on a single NEPA pole.
Once wind blows too much, issues can spring up.
When I started selling online, I was obsessed with finding that one magic product that will “blow”.
I would scroll through Alibaba, Aliexpress, Ads spy tools like it’s a dating app.
“This one looks fine…”
“This one has high orders…”
“This one is trending on Social media…”
I’d launch it, pour money on ads, pray to the gods of logistics and then…
Silence.
Tons of sales. Then no sales. Or a few sales. Then nothing again.
I thought I was the problem. Maybe I’m not cut out for this.
Until I changed one small thing…
I just stopped selling only one thing.
You don’t need just one product that works.
You need enough tries in the same niche to discover what works fast.
That’s how the real sellers move.
If you’re selling skincare…
Start with 3-5 products in the same niche:
One for dark spots.
One for stretch marks.
One for butt acne.
One for brightening.
One for general glow.
Suddenly, you don’t feel stuck anymore.
You just gave yourself five shots at success… instead of one way to suffer.
It’s not about luck. It’s math.
How to reduce failure in product testing
STRATEGY 1: You Need Product “Brothers,” Not Strangers
When you sell random hot products, you scatter your own energy.
One skincare, one smartwatch, one snoring aid, one blender.
No focus. No direction. No repeat buyers.
But when you pick a niche and sell 3-5 related products.
You become the go-to plug in your category.
It’s like running a salon…
You can’t just offer “makeup” and leave out “hair,” “lashes,” and “nails.”
That’s how niches grow your business.
STRATEGY 2: Product Testing is NOT Gambling
Most people think “testing” means guessing.
Nope.
We check demand…
We check pain points…
We check competition…
We check sourcing (local & China)…
We check margin.
Then we test with 3-5 calculated products, not TikTok trends.
That’s how you build product confidence and daily momentum.
You won’t be waiting for your one item to work.
You’ll be watching the scoreboard across your niche lineup.
STRATEGY 3: Selling Becomes Easier When You’re Not Desperate
Let me explain this with a small Lagos analogy:
When LASTMA stop one danfo driver with 15 passengers…
He go beg, cry, lie and pray.
Because if they seize that one bus, na finish be that.
But the danfo driver who has 5 buses on the road?
Even if LASTMA vex one, he’s still moving.
That’s how Ecommerce works.
When you have only ONE product, you become desperate.
Desperate to sell.
Desperate with customers.
Desperate with discounts.
And desperation smells.
But when you have 3-5 solid options in your niche?
You relax.
You make better offers.
You upsell.
You know that even if one product doesn’t get lots of sales today, others will.
You see how having multiple niche products removes fear, makes selling easier, and increases your chances?
Now here’s how to make it even faster and safer.
This exact strategy is already inside Ecommerce Success Launchpad.
You don’t have to guess which niche to enter or what 3-5 products to start with.
ESL gives you everything about getting hot products in various niches.
You won’t just learn the idea.
You’ll execute it.
With speed. With clarity. With results.
Join Ecommerce Success Launchpad today.
Because your next ₦1M–₦10M+ in sales might not come from “one lucky product”…
But from the right 3 – 5 niche products working together.
