Thoughts:
“Every DM without a script is money left on the table.”
“Closing is not talent. It’s training. Repeated. Measured. Improved.”
“If you can’t repeat your sales process, you can’t scale it.”
You’re not “bad at selling”… You just don’t have a system.
Most people aren’t losing money in Ecommerce because of their product, ad, or even delivery.
They’re bleeding sales…
Because their team is WINGING IT inside the DM.
I once had a staff that could chat for Africa.
She would respond to leads with long messages, plenty emojis, full of vibes.
The leads laughed. Gisted.
Even dropped “I’ll think about it.”
But at the end of the day?
No payment. No confirmed order. No follow-up.
Meanwhile, another staff on the same team…
Quiet girl. Very short messages.
But she followed a SCRIPT.
Same product. Same leads.
She closed 8 out of 20 people in a day.
That’s when it clicked.
Sales isn’t about sweet mouth.
It’s about structure.
The people who close more sales are not better at talking.
They’re better at following a process that works.
Because confidence comes from clarity.
And clarity comes from structure.
If you don’t have a clear framework for:
– Handling objections
– Asking for the sale
– Overcoming price complaints
– Upselling bonuses or urgency
– Collecting full or deposit payment…
Then your staff will freestyle.
And when people freestyle… they forget steps.
They sound unsure.
They fumble.
And your leads? They ghost.
How To Close Sales In Your DM Easily
STRATEGY 1: Script Beats Freestyle
Let me tell you what happens when there’s no closing SOP…
Every staff starts making up their own “style”.
One says “Sir, are you ready to order now?”
Another one says “Lemme know when you’re ready.”
Another one just says “Okay” and forgets to follow up.
It’s chaos.
But when everyone follows the same tested SCRIPT?
You control how the sale flows.
You reduce errors.
And you can actually TRAIN new staff faster.
Think of it like suya sellers.
The ones that sprinkle seasoning anyhow will always burn meat or make it bland.
But the ones that follow a pattern – same pepper quantity, same flip timing?
Their suya always sells out.
People come back.
That’s how your DM should be. Predictable. Delicious. Sale-closing.
Make sure your sales SOP includes:
✅ Greeting and Rapport
✅ Order Confirmation Script
✅ Objection Handling Prompts
✅ Payment Ask Formats (Full or Deposit)
✅ Upsell Questions
✅ Follow-Up Triggers
✅ Logging Orders in a CRM
Without this, you’re just praying for luck.
Now here’s the killer part…
STRATEGY 2: Train Objection-Handling Like a Martial Art
Most salespeople get scared when the customer says things like:
– “Is there no discount?”
– “I’ll come back later.”
– “Let me ask my wife.”
They freeze.
Or they start begging.
But pros?
They treat objections like sparring in martial arts.
You already know the punch is coming – so you train how to block and counter.
That’s why your closing framework must include objection rebuttals like:
– “Totally understand. But just so I know, if price wasn’t a problem, would you go ahead today?”
– “We actually have a bonus for people who order now.”
– “I’d love to help you decide before stock finishes, mind if I show you how it works?”
See the difference?
Confidence comes from rehearsed lines. Not guesswork.
If your team doesn’t practice this weekly, don’t expect miracle closings.
STRATEGY 3: Build a System for Follow-Up
Here’s the sad truth…
Most sales are not lost because of “no money”.
They’re lost because of “no follow-up.”
You need a system that says:
– When to follow up (e.g. 3 Hours, Day 2, Day 4, Day 7)
– How to follow up (e.g. Reminder, urgency, restate benefit)
– Where to log follow-ups (e.g. Sheet, CRM, WhatsApp Label)
– When to stop trying (e.g. 3 strikes, then pause)
Your team should never say “they didn’t reply” without checking the SOP.
Because customers are busy. They forget.
It’s your job to remind them.
Sales is like dating. If you don’t call back, someone else will.
Now if you’re thinking, “Okay this sounds great, but how do I even build a proper closing system my staff can follow daily?”
Let me show you how we already solved that…
Inside Ecommerce Success Launchpad, we don’t just teach sales theory…
We give you our exact Sales Closing System used to train real staff – DM sellers, phone closers, WhatsApp reps – that have closed hundreds of orders for real Nigerian Ecommerce brands.
Everything is laid out inside the Engage Customers module.
This is where new and struggling Ecommerce owners learn how to:
– Stop losing leads
– Train staff to close confidently
– And finally start getting predictable sales daily from DMs and WhatsApp
Don’t let your team keep winging it.
Let us hand you the full closing machine.
Click below to join Ecommerce Success Launchpad and start turning leads into money every single day
You’ve already paid for those leads.
It’s time to actually CLOSE them.
