Thoughts:
“Profit doesn’t come from one big sale. It comes from showing up and selling—every damn day.”
“Don’t let premium pricing distract you from the real prize—repeat orders.”
“Volume is like oxygen for your store. No matter how ‘hot’ your product is—no oxygen, no fire.”
Your AOV is high… but your sales still look like pocket money.
Why? Because volume is king.
Not vibes.
There was a time I thought I was “smart.”
Selling a premium ₦130k product with a decent margin.
I did all the maths… my ROAS looked sweet, and every sale felt like a mini jackpot.
Until reality slapped me: I was doing 2–3 orders a day MAX.
At the end of the month, I wasn’t even covering basic overheads.
No staff.
No real scale.
No freedom.
Just a glorified freelancer with stock in my bedroom.
The problem wasn’t the product.
It was the volume.
A high-ticket product or solid AOV can FEEL profitable—but if your volume is low, you’re like a keke with only one tyre.
No matter how strong it is, it won’t move.
Profit in ecommerce isn’t just about selling expensive items.
It’s about consistently selling ENOUGH.
Too many people obsess over the average.
But the total cash that hits your account at the end of the month is average order value × number of orders.
3 Real Strategies That Changed The Game (and ESL teaches this)
Volume is a system, not a fluke.
I stopped hoping someone would buy.
I created systems that forced consistent traffic—ads, content, retargeting, follow-ups.
(In ESL, the Paid Ads section + WhatsApp DM Funnel shows you how to do this.)
Small products = gateway drugs.
Instead of waiting for someone to buy a ₦140k item, I introduced ₦35k offers with crazy impulse triggers.
That one shift tripled my daily sales.
(ESL has Impulse Offer Templates and Upsell Scripts that do this FOR you.)
Retargeting is not a suggestion—it’s survival.
Most people who don’t buy the first time aren’t lost forever.
They just need a nudge.
I set up retargeting campaigns and saw 20–30% of them come back.
(In ESL, the Automated Retargeting Lesson + Follow-Up Script Library solves this.)
You don’t need to sell a high ticket to make money in ecommerce.
Sometimes, it’s better to sell low ticket every day at scale… and do it PROFITABLY.
If you’re constantly refreshing your sheet and seeing 1 order today… 0 tomorrow… you don’t have a business.
You have a dream.
It’s time to fix your volume problem.
Inside Ecommerce Success Launchpad, we teach you how to sell like a machine.
Every. Single. Day.
Here are 5 specific things inside ESL that will help you increase your SALES VOLUME:
If your goal is to move volume consistently, get the systems, scripts, tools, and training to make it happen…
Then join Ecommerce Success Launchpad today:
Don’t let “high ticket” ego blind you.
Money loves movement.
Let’s make it move. 💰
