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Ecommerce upsell strategy to boost every order

Ecommerce upsell strategy example with an Ecommerce owner offering product bundles and add ons to increase AOV per order.

Thoughts:

“Upselling isn’t pressure. It’s permission to give people more of what they already want.”

“Every ‘just one item please’ customer is a missed opportunity… until you learn how to stack offers.”

Most people don’t have a product problem.

They have a thinking problem.

You think upsell means disturbing your customer.

No. Upsell means you’re giving them MORE value they didn’t even know they needed.

Just like a shawarma guy asking, “should I add extra sausage?”

Upselling is not greed. It’s service.

Because when people spend more with you, they feel deeper commitment to what they bought.

And best part?

You don’t need new customers to make more money.

You just need to sell more to the ones already in your corner.

3 upsell tricks even shy people can use

Strategy 1: Build AOV Into Your Product Offer

You can’t be selling ₦15k items and expecting ₦10M months (possible but hard) without increasing the amount people spend per order.

Add complementary items.

Bundle similar products.

Create urgency to buy more.

If you’re selling cream, offer sponge, exfoliator, scrub.

Selling body shaper? Add waist trimmer, slimming oil.

Don’t just “sell”.

Package.

So that they can buy 2 or more package.

But packaging alone won’t save you if you’re skipping this next thing.

Strategy 2: Train Your Sales Team To Ask The Right Questions

Upselling is psychology.

When someone messages you on WhatsApp, and all you do is say “Price is ₦25,000”, you’ve already lost.

Instead, ask:

  • Is it for you or someone else?
  • “Would you like to add this to help you see faster results?”
  • “Most people who bought this also added this – want me to show you?”

See that last one? That’s social proof in disguise.

People love to copy people.

The sale isn’t over after the first yes.

That’s when the real selling starts.

And if you’re not following up correctly after the sale, you’re bleeding cash without knowing.

Strategy 3: Upsell After Purchase With Smart Follow-Up

Most people go ghost after delivery.

But your best upsell window is AFTER they’ve gotten the product…

When excitement is fresh… when the dopamine is high.

Send a message:

  • “Hey, just checking – want me to show you how to get better results?”
  • “Most of our customers come back to add this – want me to hold one for you?”
  • “We’re running a discount for repeat customers – want to claim it?”

You know how banks always tell you “You’re eligible for a loan”?

Even when your account is crying?

That’s post-purchase upsell.

And it works like mad.

Now if you’re wondering, “How do I make all this happen in my business without confusion or stress?”…

That’s exactly what I break down for you inside Ecommerce Success Launchpad (ESL).

More Ecommerce Insights

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We cover everything about ecommerce, from finding hot products, marketing, delivery, branding, structures, systems, and getting repeat customers for building 7, 8 & 9 figure businesses.

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