Thoughts:
“One perfect video won’t build your business. Twenty average ones will.”
“A lazy creative is the fastest way to kill a hot product.”
“Your sales army isn’t your product. It’s your creatives.”
Let me tell you the truth most people don’t want to hear…
You’re not selling because your creatives are not doing any heavy lifting.
They’re not catching attention.
They’re not breaking patterns.
They’re not making strangers stop scrolling and say, “What’s this?”
Instead, they’re just… existing.
One hook. One angle. One tired caption.
And then you wonder why your product that “was moving last week” is now dead like NEPA light in rainy season.
Some time ago, one of our hot products – ₦80k selling for ₦200k – started slowing down.
People still needed it. The pain point was still real.
The price was still juicy. Logistics was sharp. Delivery system was clean.
But sales dropped.
Why?
We were still using the same 5 winning creatives from two weeks ago.
Once we dropped 18 fresh creatives (same product, different angles, formats, avatars)… boom.
Sales came back. Heavy. Fast. Scary good.
Let me shift your mindset a little.
Creatives are not motivational quotes.
They are sales soldiers.
The more you send out, the more battles you win.
Waiting to create one “perfect video” is like a musician trying to blow with one song.
Ask Asake. He dropped 10 bangers back-to-back till one caught fire.
Same thing with Ecommerce.
You don’t find a winning creative by praying. You find it by posting volume.
Your product is not the problem. Your silence is. Your quest for the perfect creative is.
Want more sales fast? Fix this first.
STRATEGY 1: Multiply Hooks Like Suya Guy at Closing Time
If you’re serious about selling, your goal is 20–40 creatives minimum.
Not 2. Not 5. Twenty. At least.
You need to test different:
- Hooks (what grabs attention in first 3 seconds)
- Avatars (targeting different kinds of people)
- Angles (emotional, logical, urgent, personal, etc.)
- Formats (selfie, testimonial, demo, voiceover, UGC, image carousel, etc.)
Think of it like selling suya. Some people want spicy. Some want with onions. Some want the pepper.
Same meat. Different hooks.
Don’t bore your market.
Now here’s the wild part most don’t know… some of your best-performing ads will be the ugliest, rawest videos.
Why? Because they feel real.
Stop looking for perfection. Chase attention.
STRATEGY 2: Turn Your Customers Into Creators
This one changed the game for us.
We ask customers to send selfie reviews.
We bribe them with small bonuses and discount.
And boom — we get videos we can reuse as ads.
It’s easier for people to trust another human than your “professional video.”
And if you don’t have customers yet?
Act like your own customer.
Or get friends to “act” with your product.
Think of it as Nollywood with small budget.
It’s not fake. It’s sales psychology.
Create what works. Not what looks good.
STRATEGY 3: Hire One Person Just for Creative Creation
Yes, you heard me.
If you’re serious, you need a Creative Machine.
Not just random Canva graphics when you’re free.
Train someone (or yourself) to do:
- Daily idea generation
- Hook writing
- Script templates
- UGC editing
- Reels/TikTok production
- WhatsApp story design
Even just with CapCut and a decent phone.
Because truth is, consistency will beat your talent every time.
The best ads are made by businesses that treat creative output like blood flow.
If you stop producing, your business dies.
And no, this doesn’t have to be expensive.
You just need to copy and paste it into your own team.
If you’re tired of hearing “this product is not moving again”…
If you’re ready to stop guessing and start testing with confidence…
Then you need to join Ecommerce Success Launchpad (ESL)
Join Ecommerce Success Launchpad (ESL) today and finally build a system that feeds your ads daily – so your sales can breathe.
