Thoughts:
“A failed delivery from your end isn’t just a lost order. It’s a lost customer, a lost referral, and a lost reputation.”
“In ecommerce, your dispatch rider is more powerful than your ad budget. One mess-up can cancel all your marketing.”
“People don’t remember how pretty your website was—they remember how you made them feel when their order arrived late.”
Let’s talk about DELIVERY.
Yeah, that thing everyone pretends isn’t a big deal… until it F*CKS everything up.
You see, in Nigeria, delivery can make your business or destroy your entire customer trust in one transaction.
You can sell the best product in the world.
Your ad can be tight.
Your website? Clean.
Your price? Fair.
But if your dispatch rider starts playing hide and seek or your customer service is MIA when there’s a delay? Boom.
They’ll cancel. Block. Bad-mouth you.
And just like that… You’ve lost the sale and the person.
Here’s the hard truth:
Most ecommerce owners treat delivery like an afterthought.
Like that one cousin who call you when they need something.
But delivery is actually part of your MARKETING.
Read that again.
Because every customer that receives their order fast, complete, and with small “thank you” note or call.
They don’t just come back. They BRAG about you.
And you can’t pay for that kind of marketing. That’s how brands are built in Nigeria.
Let me tell you what I started doing that changed EVERYTHING.
I stopped using random riders and started treating delivery like it was part of the product itself.
I tested a few options, standardized how I send out products, created a simple confirmation + follow-up message that goes out automatically
And I gave my dispatch guys scripts. Yeah, scripts. Like customer service reps.
You don’t have to overthink it.
We even have it inside ESL’s Delivery & Fulfillment Setup Template.
Just copy, paste, adjust to your tone. Done.
And guess what? Refunds dropped.
Reorders went up. I stopped having panic attacks every time someone ordered from Ibadan.
So yeah, you can keep hustling and “figuring it out.”
Or you can stop stressing and plug into a system that’s already handling the madness FOR YOU.
That’s what Ecommerce Success Launchpad gives you.
It’s not just theory.
You get delivery scripts, rider SOPs, tools, tracking system ideas, WhatsApp follow-up templates…
All the small details that nobody teaches… but everybody NEEDS to succeed.
If you’ve been treating delivery like an errand.
It’s time to treat it like the growth lever it is.
Join ESL and let’s fix that weak link once and for all.
Your brand (and your peace of mind) will thank you.
