Thoughts:
“Every ‘yes’ from a customer is an open door. The second sale is always easier than the first.”
“Most Ecommerce owners lose money, not from lack of buyers… but from lack of options to buy more.”
“Don’t keep chasing strangers when your old buyers are still waving their wallets.”
The customer already brought out their wallet… but you walked away after taking only one note inside it.
I used to think upsells were greedy.
Like, “Why are you trying to squeeze people?”
Until I realized something shocking…
I’ve been leaving money they were willing to give me… on the table.
Imagine this:
It’s one of those stressful day where you forgot to eat.
You go to a fast food restaurant to grab a quick bite.
You say “Just give me rice and stew.”
Then the madam behind asks…
“You want plantain?”
You pause… smile…
And say, “Add it.”
She asked… Chicken, Meat or Turkey?
You said, Meat.
That’s exactly how upselling works.
It’s not pressure. It’s common sense.
You’re simply offering something they already want… while their appetite is hot.
Most people don’t have a sales problem.
They have a structure problem.
They don’t know how to extract the full value of the customers they already have.
You’re so busy chasing more traffic, more customers…
Meanwhile, your old ones are leaving with just “rice and stew”…
When they’d gladly buy plantain, turkey, egg, and drink.
If you truly understand customer buying psychology…
You’ll know that after they say yes is when they’re most likely to say yes again.
You already did the hard part.
Don’t stop halfway.
How To Make Customers Buy More From You
Upsell Strategy 1: One Niche, Many Pockets
Instead of selling many random products across different niches…
Focus on one tight niche and fill it with many products that solve similar problems.
If someone buys a waist trainer…
Offer them body gel.
Offer them meal plan.
Offer them shapewear.
Offer them gym bag.
Each customer has a deeper wallet than you think.
The question is: do you have the offers to match?
Upsell Strategy 2: Stack Offers Like Sharwama
You ever seen how they wrap sharwama in layers?
Meat, cabbage, pepper, sausage, egg, sauce…
It keeps building.
Do same with your offer.
Then stack related offers behind it.
Like:
- “Add this for faster results.”
- “Add this to avoid pain.”
- “Add this to save money.”
The trick?
Each upsell must make the first product better.
That’s how you stack value without sounding desperate.
Upsell Strategy 3: Automate The Ask
Upsells should not depend on mood or luck.
They should be built into your flow.
Website? Add product suggestions.
WhatsApp? Pre-load messages with upsell options.
Closing call? Your sales rep MUST upsell customers.
Delivery call? Have the private delivery agent ask:
“Would you like to add X for just ₦X?”
But it can raise your order value by 10-30%.
Now imagine doing all that… without having to guess the products, write the messages, or build the system from scratch…
That’s where Ecommerce Success Launchpad (ESL) comes in.
You’ll learn exactly how to build a profitable product suite…
And upsell it without looking like a hungry marketer.
Join Ecommerce Success Launchpad now and get the upsell training + templates waiting for you.
Because the money is not in more traffic.
The money is in maximising the traffic that already said YES.
