Thoughts:
“You don’t need more customers. You need more value per customer.”
“Profit hides in the second offer. Not the first.”
“The true growth hack? Make your best customer spend more.”
You don’t need more customers.
You need more money from the ones you already have.
Let me tell you a quick story…
In 2018, I sold a ₦9,500 product online.
Clean packaging.
Sweet landing page.
Facebook comments popping.
But I was still broke.
Why? Because I was chasing quantity, not quality.
I was praying for 1000 customers instead of squeezing max value from the 100 loyal ones already buying.
That’s when it hit me…
ShopRite doesn’t beg you to come back.
They just make sure when you enter, you don’t leave empty-handed.
That’s how rich businesses think.
The shift is simple.
Stop thinking “more orders.” Start thinking “more profit per order.”
Most struggling e-commerce sellers are trapped in the “how many units did I sell today?” cycle.
But real growth comes when you start asking…
“How much money did I make per customer today?”
That mindset alone is why two sellers running the same ads, same platform, same budget…
Can make wildly different money.
One is begging for scraps.
The other is stacking cash quietly like a silent thief.
Here’s what changed everything for me:
I built upsells into my funnel — like stacking money on money.
Before, someone would buy my product… and that was it.
The order ended there.
But I realized: why stop a customer who’s already in buying mode?
Now, after someone orders, I hit them immediately with a second offer or to buy a higher package.
No waiting. No silence.
Right on the thank you page, or right inside WhatsApp.
If they buy my pain relief patch, I offer them the pain cream. Or I make it a bundle in the beginner.
If they buy my teeth whitening kit, I offer the mouthwash.
₦15k here, ₦30k there as profit – that’s how I started making ₦150k from the same number of orders that used to bring ₦60k.
The best part?
It doesn’t cost extra ad money.
Just better packaging and common sense.
This same strategy now make us millions because with the quantities of people we sell.
I stopped selling only cheap stuff — broke pricing attracts broke problems.
I used to think ₦15k products were the secret.
“Low price = easy to sell”, right?
Nope.
All I got was lots of failed deliveries and customers who vanished.
Now, I give options.
Bundle A: One bottle = ₦25,000
Bundle B: Two bottles + free delivery + 1 cream + 2 eBooks = ₦45,000
Bundle C: Three bottles + free delivery + 2 creams + eBook = ₦61,500
Guess what they pick? The high one.
Because people don’t just want cheap, they want value.
When you structure your offers right, the big money feels like the obvious choice.
Rich people don’t flinch.
Poor people flake.
And if you’re selling online, you should remember that you’re selling to the middle class and upper class.
I built my funnel for the serious ones – rich ones.
If you disagree, you can build for the poor ones.
I trained my closers to think like value creators — not dispatchers.
This one hit hard.
I used to treat agents like robots. “Collect address. Confirm delivery. Next.”
But now, I teach them to sell like wealth advisers.
If a woman buys a waist trainer, they don’t just say “Thank you.”
They say:
“Want faster results? Add the sweat cream.”
“Want better posture? Add this shoulder corrector.”
“Want a meal plan designed by actual nutritionists? It’s just ₦5k extra.”
By the time they’re done, ₦25k becomes ₦40k – without shouting, without chasing.
Most agents are leaving money on the table because they’re afraid to offer more.
This isn’t magic. This is math.
And it’s what 90% of e-commerce sellers in Nigeria are still blind to.
They’re spending all their energy looking for more orders, while others are quietly increasing profit per order.
That’s how you win this game.
You can keep chasing small money.
Or you can upgrade how your business thinks.
If you want to stop begging customers to buy and start making each one count…
E-commerce Success Launchpad will show you how.
Inside ESL, we have 2 weapons for this:
The Offer Structuring Toolkit, where we teach you exactly how to build upsells, cross-sells, bundles, and high-ticket versions of your product.
The Sales Booster System, where you get the Upsell Scripts, Closing Prompts, and Sales Templates we’ve used to scale multiple stores past 7 – 8 figures.
Don’t stress about creating everything from scratch.
We already built the damn thing.
You just plug in your product, tweak a few lines, and deploy.
This one shift – “more profit per customer” could double your business faster than any ad budget ever will.
Don’t wait till December to figure it out.
Join E-commerce Success Launchpad today
And get the training, tools, templates, and tech to increase your AOV, squeeze more out of every order…
Finally, run an e-commerce business that prints real money.
