Thoughts:
“You’re not selling a product; you’re selling a fresh start.”
“A “new opportunity” is the bridge between a tired customer and a sale.”
“Every great offer turns an old frustration into a new possibility.”
Most people think they’re selling products.
But the truth is, they’re just selling what everybody else is selling… in the same damn way.
And that’s why customers keep ghosting them.
One of my students was running ads for a waist trainer.
Decent product.
Great interest.
Zero delivery issues.
But her conversion rate was dead.
Then I asked a simple question “What makes yours different?”
She went quiet.
It hit her.
She was just selling “another waist trainer.”
No reason to buy from her. No edge. No excitement. No “why now?”
So we flipped the script.
We bundled the waist trainer with a “Tummy Fat Burner Tea” + “Body Goals Meal Plan” + “Workout Calendar for Flat Tummy in 30 Days.”
That wasn’t just a product anymore.
That was a Body Goals Starter Kit.
She turned a product into a new opportunity.
And sales exploded.
Customers don’t want your product.
They want what your product helps them become.
Your job is not just to sell what’s in the box.
Your job is to sell the possibility around the box.
In a market where everybody is screaming,
“Buy now – it’s the best quality!”
The real money comes from whispering something different:
“This will finally give you what you’ve been chasing for years… and here’s why.”
How to make people excited to buy (again)
1. Sell New Opportunities, Not Products
Let’s be real – customers are tired.
They’ve bought 3 other face creams before.
So when you show up and say, “Buy mine too,”
They’re like: “Why should I trust you?”
But what if instead of just another face cream,
you sold the Clear Skin Comeback Pack?
– Face Cream + Skin Repair Oil + Diet Guide for Acne + Personalized Reminder Card
Suddenly, it’s not about just skincare…
It’s about giving them a fresh start – a new chance.
New hope. New belief. New results.
2. Bundle With Meaning
Don’t just throw random things together like you’re packing a party jollof.
Bundle in a way that tells a story.
Like puzzle pieces solving one big problem.
If you sell a hair growth serum…
Bundle it with:
– Scalp Massager
– Growth Tracker Calendar
– E-Book: “How to Grow Your Edges Without Stress”
Now it’s not just a serum.
It’s The Edge Regrowth Kit.
That’s positioning. That’s value.
And most importantly, that’s DIFFERENT.
3. Add Invisible Value (That Feels Big)
Here’s the secret:
What FEELS valuable… often sells more than what IS valuable.
An extra bottle? Nice.
But a digital guide that shows “How to Use This Product for Best Results”?
That feels like you care.
That feels different.
In Nigeria, people overvalue peace of mind.
So when you give them something that makes their life easier (like a calendar, plan, guide or checklist)…
It feels like you’re handing them clarity.
Clarity = Confidence = Purchase.
And the best part?
You don’t have to figure out how to come up with this kind of offer from scratch…
Inside Ecommerce Success Launchpad (ESL), I show you step-by-step how to do this.
You’ll also get done-for-you offer templates, real examples from ₦50M+ products
And a proven framework that turns boring products into offers people line up to buy.
Don’t keep selling like everybody else.
Make your product the only one they want.
👉 Join Ecommerce Success Launchpad now and get access to everything.
