Thoughts:
“If you’re not testing new creatives, you’re testing your luck.”
“Every new creative is a new chance to win — or at least learn.”
“The worst-performing ad is the one you didn’t test.”
If you’re only running one ad and praying for results… you’re basically hustling like it’s 2016.
Now let me tell you why that’s killing your growth (and your money).
Many years ago, I ran one single ad creative for 3 weeks.
It was a good video.
Good caption.
Decent offer.
But results? Rubbish.
Until I tested 4 more versions of the same ad (just changing the first 3 seconds, text on screen, and thumbnail), nothing changed.
Then BOOM — version 4 started printing orders like POS machine.
Same product.
Same targeting.
Just a different hook.
That’s when I realized: the ad creative is the real salesperson.
If it’s tired, lazy, or boring — nobody’s listening.
People don’t scroll past your ad because your product is bad.
They scroll because your creative didn’t punch them in the face.
Running only one creative is like entering the World Cup with only one striker.
The day they’re tired, you’re f*cked.
You need to test like your revenue depends on it — because it does
Let me tell you what changed my ad game completely:
Brainstorm 5+ hooks every day (yes, every damn day)
This is where the money starts.
Not in your product.
Not in your page.
Not even in your ad budget.
If your hook is weak, even FB God can’t bless the ad.
That’s just facts.
So every day, I force myself or my team and now CHATGPT to come up with 5 fresh hooks.
I don’t wait for “inspiration” — I drag them out of myself.
I write things like:
“My wife almost slapped me for buying this… until she used it.”
“I bought this thing for ₦30k. My friend paid ₦120k and he’s still angry.”
“I was using this wrong for 6 months. Then I read the manual.”
Don’t overthink.
Don’t try to be Shakespeare.
Be real. Be local. Be interesting.
Your hook is the shout that stops someone mid-scroll.
If it doesn’t punch, it won’t pull.
Batch 10 video creatives using those hooks
Now I’m not saying become a video editor o.
I’m saying use the same product footage.
Just change the intro line, the text on screen, the voice-over or even the music…
…for your current winning creative.
Nigerians get bored fast.
If they’ve seen your ad once, they’ll ignore it next time — unless you flip the script.
Same gel — but one ad starts with “My mother now swears by this…”
Another starts with “Hospitals don’t want you to see this…”
Same product. Different vibe. Different audience. Different energy.
That’s how you win.
Test them all.
Let the market vote.
I don’t assume anything anymore.
The ad I like always flops.
The one that makes me cringe? That one will do 100 orders.
So now, I test everything.
Watch what happens.
The one that wins? I scale it hard.
The losers? I kill them without shame.
No emotion. No attachment. No “but this one looks nice.”
That’s the cycle.
The ad that looks the worst might perform the best.
Yes, really.
Sometimes, your most unedited, raw, rough-footage, “shaky hand” ad will outperform the one you paid a graphic designer ₦30k to design.
Facebook doesn’t reward polish.
It rewards attention.
And attention doesn’t care if your video is edited in CapCut or shot in heaven.
If it hooks, it wins.
According to Meta’s own ad team, brands that test at least 3 creatives per week get 2x to 3x more performance from their ad spend.
Let me say it clearer:
If you’re only running 1 or 2 creatives? You’re leaving money on the table.
You’re probably spending ₦100k per day… but only getting ₦20k performance.
More creatives = more chances = more winners = more sales.
And if you’re thinking, “But I don’t have time/skill/idea to do all this,” that’s EXACTLY why I built Ecommerce Success Launchpad.
Inside ESL, we literally give you done-for-you ad creative templates, headline formulas…
…even winning video ad scripts based and a full ad creative creation training that’s over 6hours long on what’s working now in Nigeria.
You don’t have to guess.
Just plug in your product and go.
Stop relying on hope.
Start relying on tested systems.
Join Ecommerce Success Launchpad today and finally learn how to run multiple high-performing ads like the top sellers do.
Let’s make your product unskippable.
