Thoughts:
“You can’t sell to someone you don’t understand.”
“When you speak your customer’s language, they stop scrolling and start buying.”
“If your offer feels personal, your sale becomes automatic.”
“Stop guessing what your audience wants. Start listening to what they’re already saying.”
Most people don’t have a sales problem.
They have a “you don’t even understand your customer” problem.
You’re selling shea butter to people looking for stretch mark cream.
You’re writing long copy when all they want is a price.
You’re thinking like a seller. But they’re buying like humans.
This is why they ignore you.
Not because they’re broke. But because you’re talking to them like a stranger.
I once had this hot product.
I was so sure it would blow.
Organic, 100% natural, packaged like a skincare brand from Lekki.
But sales? Dead.
Till one day, someone replied to my ad and said, “Can this remove dark knuckles?”
That one question changed everything.
I realized I wasn’t talking to my real customer.
I was selling “glow” to people who just wanted to stop being ashamed to show their hands.
Once I changed the copy to say “Say bye to dark knuckles in 30 days,” orders started coming in every single day.
This is the brutal truth: you can’t sell to someone you don’t understand.
Customers don’t buy products.
They buy feelings.
They buy relief.
They buy the version of themselves your product promises.
If you don’t know what keeps them up at night…
If you don’t know what they’re secretly hoping to fix…
If you don’t know what words they say when they complain to their best friend…
…then you’re not selling.
You’re guessing. And guessing doesn’t pay.
How to get inside your customer’s head
1. Your Customer Is Not “Everybody”
The moment I stopped saying “My product is for everyone” was the moment things changed.
You must choose one type of person to focus on.
If you’re selling waist trainers, don’t just say “for women.”
Say “for new moms struggling to feel confident again.”
If you’re selling perfume, don’t say “for men.”
Say “for guys who want to smell expensive on a budget.”
The more specific your customer, the easier it is to sell to them.
It’s about using an analogy that they can understand to talk to them.
2. Use Their Words, Not Your Own
You’re not writing a WAEC essay. You’re trying to sell your product.
Go through your DMs. Read the questions people ask.
Check your comments. Check Amazon reviews. Check TikTok.
When you see an ad with 100s or 1000s+ comments selling your kind of product, pause and read through the comments.
What exact words do they use?
Copy that into your ads, DM and website.
Example:
They don’t say “skin hydration.” They say “my skin is dry like harmattan.”
They don’t say “helps with hyperpigmentation.” They say “my face has patches and it’s embarrassing.”
Sell to their pain with their language. Not yours.
3. Solve, Don’t Impress
You’re not in business to look smart.
You’re in business to solve a problem.
If you sell mosquito patches, don’t talk about ingredients.
Talk about how their baby can finally sleep without getting bitten.
If you sell blender bottles, don’t say “500ml leakproof BPA-free.”
Say “Stay health by drinking smoothie anywhere without it spilling on you.”
People don’t care about features.
They care about the outcome.
If your product makes them feel better, look better, or live easier – that’s what you lead with.
You don’t need to guess your way through this.
The market is always talking. You just need to listen.
Customers are always complaining. You just need to note it.
The more you understand your people, the less effort it takes to sell to them.
Now imagine if you had a system that helps you understand your customer deeply – even before you launch your product…
That’s exactly what you’ll get inside Ecommerce Success Launchpad (ESL).
We don’t just teach you how to post and run ads. We teach you how to understand your customer so well, your product feels like it was made just for them.
Inside ESL, I released a bot that help you think and write.
It’s an AI trained on all our salespage, scripts and N100M+ worth of copy…
To help you think and write – Words that make customers buy from you
Imagine having access to this system.
All you have to do is enter your product name or link, and it’ll give you various ways to talk about your product that trigger your customers to buy.
I’ll drop the link inside, Ecommerce Success Launchpad. If you want to use it, join today.
This is the difference between getting ignored and getting daily orders.
If you’re ready to stop guessing and start connecting deeply with the people who need what you sell.
Join Ecommerce Success Launchpad now
Because when you understand your customer more than your competitors do…
And you talk to them the way they want – you’ll always win the sale.
