Thoughts:
“Big sales mean nothing if your account stays empty.”
“Ecommerce isn’t just about making money. It’s about managing it.”
“You can’t scale what you can’t track.”
“Sales bring in the money. Discipline keeps it.”
Until you fix how you manage money in your Ecommerce business.
No matter how much you make…
You’ll still feel like you need more money.
Ecommerce is not just about sales.
It’s about cashflow control.
Ecommerce is not 9–5.
Nobody is coming to pay you salary on the 25th.
You are the boss.
You are the payroll.
You are the account department.
And you are the saboteur if you don’t handle money like a system.
The money from the customer isn’t profit.
It’s not your money until the business survives.
Think of it like this:
A bucket with holes will leak, no matter how much water you pour.
That’s how most Ecommerce owners run their business.
Big sales.
But no cash.
No growth.
No freedom.
Why? Because there’s no financial structure.
If You Ask Yourself, Where Did The Money Go – Do This
STRATEGY 1: Split Your Money Like a Drug Cartel
When I started separating my money,
Everything changed.
One account for revenue.
One for profit.
One for expenses.
One for salary.
No touching. No mingling. No mood-spending.
Get an accountant or…
- 40% for cost of goods
- 30% for ads and operations
- 20% for future growth
- 10% for my own salary
Use whatever percentage you want.
It sounds boring.
But this one habit saved my business from emotional spending.
With every sale, the system knows what goes where.
STRATEGY 2: Learn How to Pay Yourself… Without Killing the Business
You should pay yourself. If you don’t already.
But most Ecommerce owners either do too much or too little.
They either:
- Pay themselves everything.
- Pay themselves nothing and end up bitter.
Both are wrong.
The sweet spot?
Set a fixed amount that the business can survive without.
If you make ₦500K this month, your salary might be ₦100K.
If you make ₦3M next month, your salary might grow to ₦900K.
Just pay something.
You must treat yourself like staff.
So you don’t feel cheated, and your business doesn’t suffer either.
STRATEGY 3: Stop Using Business Money for Personal Issues
Your rent is not your business’s problem.
Neither is that aso-ebi.
Or that trip to the Resort to “clear your head.”
If you keep spending business cash like pocket money – You’ll never scale.
“Every Naira Must Pass Through a Plan.”
Because financial discipline is not about being stingy.
It’s about respecting your business.
That’s why we added the Financial Management training to Ecommerce Success Launchpad.
So members can see when money is moving, where it’s going and how to control it.
This includes expense tracking sheets, cashflow dashboards, and daily profit checks.
All plug-and-play.
So even if you hate numbers, you can still build wealth.
If you’ve been selling consistently but still feel broke or stuck. It’s time to stop focusing on more sales…
And start fixing your financial system.
Don’t build a million naira business on poor money habits.
You’ll just recycle struggle.
Sell better. Manage smarter.
Keep Winning, Because You Deserve To Win.
