Thoughts:
“A bad product is like a leaking bucket with water, the longer you hold it, the more you lose water.”
“Winners in Ecommerce aren’t the ones who believe the longest… they’re the ones who pivot the fastest.”
“If the market says no, stop arguing. Move on.”
“A toxic product is like a toxic partner – the longer you stay, the more it costs you.”
Some of you are holding on to dead products like they’re your last born.
You feed them. You defend them. You pray over them.
Meanwhile… they’re killing your business slowly.
I’ve been there.
I once had this “winner” I swore was my ticket to 9 figures.
I poured money into ads.
I redesigned the salespage twice.
I added more bonuses.
I even slashed the price so much it started feeling like charity work.
Guess what? It still didn’t sell.
One day, I saw a major importer in Balogun market packing up some product to the warehouse.
I asked why.
He said, “Bros, if people no dey buy, you drop am. Na so we survive.”
That hit me.
This man understood something most ecommerce refuse to accept.
Sometimes the smartest move in Ecommerce isn’t to push harder… it’s to let go faster.
A bad product will drain you the way a toxic relationship drains you…
Slowly, quietly, and in a way you can’t see until you’re almost broke.
Cutting a dead product isn’t failure.
It’s the rent you pay for being in business.
The winners in Ecommerce aren’t the ones who “believed in their product the most.”
They’re the ones who tested, saw the numbers, and had the guts to pivot without crying about it.
How to know when to dump a product
1. Set a Kill Deadline.
Before you launch, decide your cut-off point.
“If this product doesn’t hit X sales in Y days, I’m done.”
No negotiation.
No “maybe it will turn around next week.”
Emotions kill more businesses than bad products.
Think of it like a football coach – if a striker hasn’t scored in 8 matches, you bench him.
Not because you hate him, but because the team needs goals.
Same thing here… your team is your business, and you can’t carry dead weight.
2. Track the Only 3 Numbers That Matter.
Forget vanity stats like likes or reach.
Focus on cost per order, delivery rate, and profit per order.
If those three are bleeding red even after you’ve fixed your targeting, your ad creative, and your offer…
Then stop blaming your ads or your audience.
It’s the product, and there are various reasons you can’t discover now.
No amount of discounts or “one last try” will turn it around.
Although, someone with experience can look at it and tell you what is wrong.
Data is the market’s way of telling you the truth – listen.
3. Always Have a Next Option Ready.
It’s easier to drop a bad product when you have a good one ready to go.
Keep a short list of 3–5 products you’ve already researched, validated, and maybe even tested on a small scale.
That way, when you pull the plug, you’re not scrambling in panic.
It’s like a trader with extra goods under the table – if yam isn’t selling today, you pull out the plantain.
Customers don’t wait for you to recover from heartbreak.
The big boys don’t find “one magic winner” and marry it for life.
Just be in a niche and focus on the niche.
They rotate winners like a DJ rotates tracks.
Always keeping the crowd excited, always staying ahead of boredom.
That’s why their sales don’t dry up while you’re busy.
This is where most beginners get stuck.
They don’t know what else to sell next.
They don’t know how to spot the next big product fast enough to replace a dying one.
And that’s why they stay in the “hope and pray” cycle instead of the “test and replace” cycle.
Inside Ecommerce Success Launchpad, I show you exactly how to run this like a pro.
We have the Rapid Hot Product Validation System that tells you in days…
Not months – if a product is worth your time or should be kicked to the curb.
You’ll also get access to the Winning Hot Products Niches, so you never have to guess your “next move” when it’s time to pivot.
You’ll learn step-by-step in the Hot Product Sourcing & Validation lesson how to test small without wasting months of your life.
When you join Ecommerce Success Launchpad, you won’t just learn how to sell products…
You’ll learn how to replace losers with winners before they drag your business into the gutter.
If you want to stop forcing dead products to work and start playing the product game like the people making millions in Nigeria right now…
Join Ecommerce Success Launchpad today
And get the tools, training, and done-for-you product lists that will keep your business alive and growing all year round.
