Thoughts:
“Growth doesn’t come from working harder. It comes from removing what’s holding you back.”
“A business choked by friction will always struggle to breathe—even if it has the best product in town.”
“You can’t scale chaos. You scale what’s already working.”
The Business Isn’t Broken. The Bottleneck Is.
Let’s get real for a second…
Most of the time, your business doesn’t need a new product, a new logo, or a new miracle software.
What it needs is for you to figure out the one thing blocking the sales — and kill it.
I’ve seen it over and over.
People jump from product to product, niche to niche… ad strategy to ad strategy…
But they never stop to ask: “What’s actually choking this machine?”
I had a coaching call once with a guy selling a really good skincare set.
Organic, proven to work, testimonials, all of that.
But he wasn’t making consistent sales.
He said, “Bro, I think it’s the product. Maybe I need to change my offer.”
But something felt off.
I said, “Okay. Let’s walk through your funnel together…”
Guess what?
The damn order form was broken on mobile.
Like — it literally didn’t submit when you clicked “Buy Now.” everytime.
And we found this by installing Google Analytics and Microsoft Clarity.
We saw people always clicked on the order the buy button to submit the orders.
THAT was the bottleneck.
No amount of motivation, mindset hacks, or ‘offer optimization’ would fix a broken form.
He fixed it in 20 minutes.
Next day? 31 orders.
That’s the power of removing bottlenecks.
Here’s the hard truth:
You don’t need more hustle.
You need more clarity.
Every business — no matter how sexy the offer is — has a weak link.
And that weak link is what’s quietly KILLING your momentum.
Sometimes it’s your product validation process.
Sometimes it’s your lead-to-order conversion system.
Sometimes it’s your delivery partner that keeps ghosting after collecting packages.
Whatever it is — until you fix it, nothing scales properly.
And when you keep pouring money or time into a business with a blocked artery?
That’s not entrepreneurship.
That’s sabotage.
So, what do you actually do?
Look — your business is not slow because “God’s time is the best.”
You have a bottleneck.
Something’s blocked.
And no matter how much energy, money, or motivation you throw at it — if it’s clogged, it’s stuck.
Here’s the no-BS, 3-rule system I use to sniff out and smash bottlenecks before they choke my sales:
1. Follow the Money Trail
Forget all the motivational fluff. Start from the end.
Where the hell is the money supposed to land?
If people are not paying you, there’s a reason.
Trace the steps backwards.
- Is your checkout form buggy?
- Are you slow to reply on WhatsApp?
- Is your sales rep too tired, too rude, or too lazy to close?
- Are customers clicking your ad but not buying because the landing page feels like a scam?
Don’t guess. Walk through it yourself.
Act like a customer.
Try to buy from yourself.
See where the headache starts.
If you can’t buy from you with ease… imagine how the customer feels.
2. Track the Touchpoints
You need to zoom out and map the entire buying journey.
Where are people falling off?
- Ad clicked? ✅
- Landed on page? ✅
- Read everything? ✅
- Placed order? ✅
- Clicked WhatsApp? ✅
- Dropped message? ✅
- Got ignored for 3 hours? ❌
- Lost sale? ✅
That’s it. That’s the bottleneck.
You didn’t need more ads — you needed faster response time.
Or maybe it’s delivery.
You closed the sale… but the rider disappeared for 2 days.
The customer moved on.
Bottlenecks aren’t always obvious.
Sometimes they’re hiding in the small things — things you’re ignoring because they’re “someone else’s job.”
Nah. It’s your job now — if you want to get paid.
3. Test Like a Beast
If you’re still guessing… you’re not running a business — you’re gambling.
Test shit.
Every step.
- Run 2 checkout processes.
- Try 2 landing pages.
- Send 3 WhatsApp response scripts.
- Deliver using 2 logistics companies.
- Split-test creatives and ad angles.
Let the data slap you with the truth.
Feelings lie.
Gut instincts lie.
Numbers don’t.
When you test, you see exactly what’s broken — and what’s printing cash.
A clogged ecommerce business is like a water tank with a blocked pipe.
No matter how much more water you pour in (aka: more ads, more energy, more stress), nothing flows until you unblock the pipe.
So stop buying more water.
Unblock the damn pipe.
And if you want to learn how to do this properly?
That’s what Ecommerce Success Launchpad is for.
We teach you how to find and fix bottlenecks BEFORE you scale.
Don’t just guess what’s wrong.
Come fix it for real.
👉 Join Ecommerce Success Launchpad and get the damn tools to build a real, working business — not a half-dead hustle machine.
Let’s unblock the cash flow and get you growing the right way.
