Thoughts:
“Your next big sales win is hiding in a creative you haven’t tested yet.”
“Stop waiting for luck. Test more creatives and make more sales.”
I used to think the secret to selling online was targeting.
Who to target…
When to target…
What interest to pick…
I thought if I could “crack” Facebook’s interest codes, I’d start getting daily alerts.
Boy, I was so wrong.
Because one day, I did everything right.
Same product.
Same price.
Same offer.
But one video ad got 50+ orders…
…and the second one? Crickets. ₦0.
The game is not about who you target.
It’s about what you show them.
And if your creative is trash…
Facebook doesn’t care how amazing your product is.
They only care about one thing:
Will this ad make people stop scrolling and engage?
If yes – they push it to more people.
If no – they bury it.
It’s that simple.
That’s why guessing what will work is expensive.
Copying other people’s ads without testing is foolish.
Because Facebook is a machine.
It rewards TESTED performance, not assumed brilliance.
How To Create Better Ad Creatives – Easily
Strategy 1: “Let Data Lead, Not Ego”
The biggest lie you’ll tell yourself is…
“This creative is mad. It must work.”
Nah.
You’re not your customer. You’re emotionally biased.
The real test is: how many strangers click, buy, comment, or save?
What was the CTR?
Not how it looks on your phone.
In Ecommerce Success Launchpad, we teach you how to test multiple creatives fast using Creative Performance Testing Template
So instead of sitting down and “hoping”…
You’ll know what to kill, what to scale, and what to try next.
Strategy 2: “One Ad = One Hypothesis”
Every ad is a small science experiment.
Change only one thing per test:
Same caption. Different video.
Same hook. Different CTA.
That’s how you isolate the true winner.
Stop mixing 10 things and hoping for magic.
Ecommerce Success Launchpad gives you Ad Testing Systems with step-by-step guides on how to split test creatives and pages – even if you’re not a tech bro.
You’ll see how to test headlines, hooks, and angles using the Winning Ads Creator System.
Strategy 3: “Track Your Ratios Like A Real CEO”
You’re not a hobbyist. You’re running a business.
That means: track the numbers like your rent depends on it.
Don’t just look at “Likes” or “Reach.”
Look at:
CTR
CPM
Link Clicks
ROAS
Why?
Because data doesn’t lie.
If the video has high CTR but low sales – the issue is your landing page or offer.
If nobody is clicking – your creative is the issue.
In Ecommerce Success Launchpad, we show you how to diagnose weak points using our Ad Performance Scorecard and fix your funnel one metric at a time.
Not all good creatives are scalable.
Sometimes the ad works, but the product can’t fulfill large demand.
Or delivery fails.
Or stock runs out.
That’s why it’s not just about creatives.
It’s about building systems around your creatives to catch the momentum when you finally hit a winner.
If you’re tired of guessing what creative will work…
If you want to finally understand how to create, test, and scale profitable ads…
Then it’s time you stop hustling blind and join Ecommerce Success Launchpad.
