Thoughts:
“The real business killer isn’t bad ads – it’s bad accounting and money management.”
“Every money inflow or outflow you ignore today will slap you tomorrow with regret.”
“Sales don’t fix cashflow problems every time – clarity does.”
Nobody talks about this part of the business.
But it’s the silent killer.
Not your ad. Not your product.
It’s your cash. Your money habits. Your blind financial “faith.”
And it’s wild how fast hope will run out… once your account balance does.
Most new Ecommerce owners are not running businesses.
They don’t know how much they’ve made this week.
They don’t know their delivery costs.
They don’t know their ad spend.
They don’t even know the price they should be charging.
They just guess. Every day.
They’re hoping for profit but making emotional decisions.
Because nobody taught them to treat this like a business with numbers, tracking, and daily cash monitoring.
Running an Ecommerce business without knowing your daily cash flow…
Is like driving from Lagos to Enugu with your eyes closed.
You will crash.
I used to think the answer was “more sales.”
But what I needed was more clarity.
Once I separated my business account… started tracking all my income, expenses, bonuses, ad spend, delivery cost…
EVERYTHING changed.
I could finally see the hole where my profit was leaking from.
Here’s the 3-part strategy that finally gave me peace of mind.
Not the “soft life” kind of peace.
I’m talking clarity, control, and confidence
The type of peace that helps you sleep at night knowing you’re not bleeding cash in your business.
– Separate Accounts = Separate Peace
You can’t build a serious business if your money is not being properly tracked.
One POS alert, and you don’t know if it’s from a customer or your cousin.
You think you made 1M last week, but you already spent 600k on chicken, shawarma, an unforeseen emergency, and your friend’s wedding.
That’s madness.
The first thing I did was open a separate account just for the business.
Every sale goes there.
Every delivery cost, ad spend, or bonus leaves from there.
It became my financial command centre.
Then you move to level 2 of having at least 4 extra accounts.
I call it The Profit First Method (How to Structure Your Accounts)
By using multiple sub-accounts:
Income
Profit
Salary
Savings
Tax
I teach this inside Ecommerce Success Launchpad
This one move made me stop lying to myself.
I could finally see what I really had… not just what my brain wanted to believe.
– Daily Dashboard Discipline
Every morning, I check my tracker. No excuses. No motivational quotes. Just numbers.
It takes 3 minutes:
• What came in yesterday?
• What went out?
• What’s left?
And that simple habit protects me from business amnesia.
Because without tracking daily, one month later you’ll be shouting, “But I thought I made 5M!”
No, bro. You made 5M in revenue. Not profit.
Airtime, Facebook ads, delivery cost, bonus gifts, failed orders… they chewed your money like Gala.
With this daily ritual, I stopped getting surprised by “where did my money go?”
Now, I know where it’s going before it goes.
– Prepaid Orders Changed Everything
Let’s be honest: Payment on Delivery is poverty-friendly. LOL
But it works – it has made us millions and will keep making lots of people millions.
You do all the work, burn your ad money, beg suppliers, pay for riders…
Then one customer tells the delivery guy: “I’m not interested again.”
Just like that – your entire cashflow dies.
But once I started switching to prepaid orders… the game flipped.
Money entered FIRST. Fully payment or deposit.
What I love about this is, if I get 20% of full payment or deposit…
I can guarantee that 20% of orders will be delivered – which is automatically a 20% delivery rate. Sweet!
I could instantly reinvest into ads, buy more stock, hire more people, or even pay more sales commission.
No more praying for riders to succeed.
No more waiting for 72 hours to know if I actually made money.
It’s like cooking with firewood vs gas.
Firewood takes time, effort, stress and you might still end up with half-done food.
Gas is quick. Clean. Reliable. Efficient.
Prepaid = gas.
POD = firewood.
And if you want to scale fast in this Nigeria with ad cost rising like pure water price… you better start collecting money BEFORE stress begins.
Deposit or Full payment, just collect something.
If you don’t know how, we have a training on how to transition from payment on delivery to payment before delivery.
Look… I figure all this out by trial and error.
You learned it inside Ecommerce Success Launchpad (ESL).
The lesson that blows students minds the most is the one on Pricing, Profit & Cashflow Mastery.
It breaks down EXACTLY how to calculate ad cost, bonus cost, delivery cost, and set your price to PROFIT daily.
Once you use it, you’ll never go blind in business again.
If you’re tired of being surprised by “unexpected costs”…
If your account is always shaking after you make sales…
If you’ve ever looked at your monthly revenue and still asked, “Where did the money go?”
You don’t need a new product. You need a system.
Join Ecommerce Success Launchpad and finally learn how to price for profit, track every naira, and switch from daily stress… to daily control.
✅ You’ll get access to the Pricing, Profit & Cashflow Mastery module
✅ Done-for-you cashflow calculator
✅ Step-by-step lesson on switching from POD to prepaid (even if you’re scared)
✅ Real-life examples of how to track income, expenses, delivery, and bonuses
✅ Templates and worksheets for visibility
✅ Daily cashflow planner used by top ESL members
ESL is not a “course”… It’s a complete business upgrade.
It doesn’t just teach you how to sell.
It teaches you how to grow and keep your money.
And if you’re serious about building a business that funds your future…
Not one that constantly drains your pocket and energy – Then fix your finances.
Join Ecommerce Success Launchpad today.
Your numbers won’t lie to you. But they will expose you. Better to face them now… before they embarrass you later.
